Great Question Brand Identity

A complete profile of Great Question's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6C2BD9
• secondary: #374151
• accent: #5850EC
• background: #FFFFFF
• textPrimary: #5850EC
• link: #5850EC

Typography

• primary: Inter — Inter Font
• heading: Inter — Inter Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#D0D5DD, borderColor=#EEEEEE, borderRadius=6px, shadow=none
• buttonPrimary: background=#5850EC, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#5850EC, borderColor=#5850EC, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: UX researchers and product teams

Great Question Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Research Repository Paradox: How to Know When to Start
  • Image:
  • Source: Research Repository Paradox
• The Great Question Blog
  • Image:
  • Source: Great Question Blog
• 5 Essential Components of a Successful Research Repository
  • Image:
  • Source: Successful Research Repository
• Best Practices for Recruiting User Research Participants
  • Image:
  • Source: Recruiting Research Participants
• Recruit Participants From Respondent Right in Great Question
  • Image:
  • Source: Respondent Integration

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#6C2BD9",
  "secondary": "#374151",
  "accent": "#5850EC",
  "background": "#FFFFFF",
  "textPrimary": "#5850EC",
  "link": "#5850EC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Source Serif 4",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "66px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#D0D5DD",
   "borderColor": "#EEEEEE",
   "borderRadius": "6px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5850EC",
   "textColor": "#FFFFFF",
   "borderRadius": "6px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#5850EC",
   "borderColor": "#5850EC",
   "borderRadius": "6px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/632e0951996ebd1d97cfcd66/632e0952996ebd67fbcfcef2_Dark.svg",
  "favicon": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/64b6a9e4e2e8460e691fd381_GQ%20favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/64b6a9e4e2e8460e691fd20f/66460ab1542e74381daa0c32_all-in-one-ux-research-platform-og.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "UX researchers and product teams"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}