# GreaseBoss Brand Identity

A complete profile of **GreaseBoss**'s visual system — colors, typography, components, and personality — extracted from [https://www.greaseboss.com.au](https://www.greaseboss.com.au/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.greaseboss.com.au.

### primary

`#D42E2E`

`rgb(212, 46, 46)`

### secondary

`#C02B0A`

`rgb(192, 43, 10)`

### accent

`#D42E2E`

`rgb(212, 46, 46)`

### background

`#0C0D10`

`rgb(12, 13, 16)`

### textPrimary

`#FFFFFF`

`rgb(255, 255, 255)`

### link

`#607382`

`rgb(96, 115, 130)`

## Typography

Each font links to its Google Fonts page where available.

### primary

**Work Sans**

[Work Sans Google Fonts →](https://fonts.google.com/specimen/Work+Sans)

### heading

**Big Shoulders Display**

[Big Shoulders Display Google Fonts →](https://fonts.google.com/specimen/Big+Shoulders+Display)

## Visual Assets

## UI Components

Live previews rendered using GreaseBoss's actual button styles.

### Input

- background: transparent
- textColor: #FFFFFF
- borderColor: null
- borderRadius: 0px
- shadow: none

### Button Primary

- background: #D42E2E
- textColor: #FFFFFF
- borderRadius: 50px
- shadow: none

### Button Secondary

- background: #0C0D10
- textColor: #FFFFFF
- borderColor: #FFFFFF
- borderRadius: 50px
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** industrial professionals

## GreaseBoss Brand in the Wild

Image: [i.vimeocdn.com](https://i.vimeocdn.com/video/2044703722-b89afab5223cc7fe4397926f8ce12cb0ad974b55d42e1ddbd4e6283658853b10-d?f=webp)  
Source: [greaseboss.com.au](https://greaseboss.com.au/mobile-equipment/)

Image: [greaseboss.io](https://greaseboss.io/wp-content/uploads/2025/04/HU-V2-scanning-a-point_2400X1350.jpg)  
Source: [greaseboss.com.au](https://greaseboss.com.au/what-is-grease/)

Image: [greaseboss.io](https://greaseboss.io/wp-content/uploads/2025/05/20250212_071850-e1748234511774_BandW-new.jpg)  
Source: [greaseboss.com.au](https://greaseboss.com.au/casestudy/excavator-hoist-cylinder-and-bucket-pin-monitoring-komatsu-pc7000/)

Image: [greaseboss.com.au](https://greaseboss.com.au/wp-content/uploads/2025/05/shutterstock_60333907_2030X1348.jpg)  
Source: [greaseboss.com.au](https://greaseboss.com.au/mobile-equipment/)

Image: [greaseboss.com.au](https://greaseboss.com.au/wp-content/uploads/2025/05/GBOSS_thumbnail-video.png)  
Source: [greaseboss.com.au](https://greaseboss.com.au/mobile-equipment/)

Image: [greaseboss.io](https://greaseboss.io/wp-content/uploads/2025/05/EP-monitoring-injector-bank.jpg)  
Source: [greaseboss.com.au](https://greaseboss.com.au/)

## Frequently Asked Questions

**What is GreaseBoss's primary brand color?**  
GreaseBoss's primary brand color is #D42E2E. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does GreaseBoss use?**  
GreaseBoss uses Work Sans for body text and Big Shoulders Display for headings. Fonts were detected on https://www.greaseboss.com.au as part of their live design system.

**Does GreaseBoss use a light or dark theme?**  
GreaseBoss's primary site uses a dark color scheme, with a background of #0C0D10.

**Where can I find GreaseBoss's logo?**  
GreaseBoss's logo is available directly on their site (https://www.greaseboss.com.au). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.greaseboss.com.au using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GreaseBoss.

## Methodology

Brand data on this page was extracted from [https://www.greaseboss.com.au](https://www.greaseboss.com.au/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by GreaseBoss.