Grafana Labs Brand Identity

A complete profile of Grafana Labs's visual system — colors, typography, components, and personality — extracted from grafana.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from grafana.com.

Typography

Each font links to its Google Fonts page where available.

• primary: Inter Google Fonts →
• heading: Poppins Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Input

Button Primary

Button Secondary

Brand Personality

• Tone: professional
• Energy: medium
• Audience: IT professionals and developers

Frequently Asked Questions

What is Grafana Labs's primary brand color?
Grafana Labs's primary brand color is #1B55F5. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Grafana Labs use?
Grafana Labs uses Inter for body text and Poppins for headings. Fonts were detected on grafana.com as part of their live design system.

Does Grafana Labs use a light or dark theme?
Grafana Labs's primary site uses a light color scheme, with a background of #F4F4F6.

Where can I find Grafana Labs's logo?
Grafana Labs's logo is available directly on their site (grafana.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from grafana.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Grafana Labs.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B55F5",
    "secondary": "#67677E",
    "accent": "#1B55F5",
    "background": "#F4F4F6",
    "textPrimary": "#000000",
    "link": "#FAD8AC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D8D8DF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1B55F5",
      "textColor": "#FFFFFF",
      "borderColor": "#1B55F5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#D0E5C2",
      "textColor": "#2E2E38",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://a-us.storyblok.com/f/567658451994139/143x24/8360e7918b/grafana-header-logo.svg",
    "favicon": "https://grafana.com/favicon.ico?67f0da79a12facce",
    "ogImage": "https://a-us.storyblok.com/f/1022730/1920x1080/f5f38546c4/image-homepage-metaimage.png",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and developers"
  }
}

## Methodology

Brand data on this page was extracted from [grafana.com](https://grafana.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Grafana Labs.