Gradium Brand Identity

A complete profile of Gradium's visual system — colors, typography, components, and personality — extracted from https://gradium.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://gradium.ai/.
primary
#DAFF53
rgb(218, 255, 83)
accent
#DAFF53
rgb(218, 255, 83)
background
#111111
rgb(17, 17, 17)
textPrimary
#111111
rgb(17, 17, 17)
link
#DAFF53
rgb(218, 255, 83)

Typography

Each font links to its Google Fonts page where available.
primary
Favorit
Favorit Google Fonts →
heading
Favorit
Favorit Google Fonts →
Favorit, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Gradium's actual button styles.

Input
input
background: transparent
textColor: #FFFFFF
borderColor: null
borderRadius: 0px
shadow: none

Button Primary
buttonPrimary
background: #DAFF53
textColor: #000000
borderRadius: 33554400px
shadow: none

Button Secondary
buttonSecondary
background: transparent
textColor: #FFFFFF
borderColor: #7E7E7E
borderRadius: 10px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy professionals

Gradium Brand in the Wild

Image: gradium.ai
Source: gradium.ai

Image: gradium.ai
Source: gradium.ai

Image: gradium.ai
Source: gradium.ai

Image: gradium.ai
Source: gradium.ai

Image: gradium.ai
Source: gradium.ai

Image: gradium.ai
Source: gradium.ai

Frequently Asked Questions

What is Gradium's primary brand color?
Gradium's primary brand color is #DAFF53. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Gradium use?
Gradium uses Favorit as the primary typeface across body and headings.

Does Gradium use a light or dark theme?
Gradium's primary site uses a dark color scheme, with a background of #111111.

Where can I find Gradium's logo?
Gradium's logo is available directly on their site (https://gradium.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://gradium.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gradium.

Methodology

Brand data on this page was extracted from https://gradium.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Gradium.