# Gradient Labs Brand Identity

A complete profile of **Gradient Labs**'s visual system — colors, typography, components, and personality — extracted from [https://gradient-labs.ai/](https://gradient-labs.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://gradient-labs.ai/.

- **primary**  
  #FFA666  
  rgb(255, 166, 102)  
- **secondary**  
  #FF8933  
  rgb(255, 137, 51)  
- **accent**  
  #FF8933  
  rgb(255, 137, 51)  
- **background**  
  #FAF7F0  
  rgb(250, 247, 240)  
- **textPrimary**  
  #0000EE  
  rgb(0, 0, 238)  
- **link**  
  #0000EE  
  rgb(0, 0, 238)

## Typography

Each font links to its Google Fonts page where available.

- **primary**  
  Linear Sans Regular  
  [Linear Sans Regular →](https://fonts.google.com/specimen/Linear+Sans+Regular)  
- **heading**  
  Tiempos Headline Light Italic  
  [Tiempos Headline Light Italic →](https://fonts.google.com/specimen/Tiempos+Headline+Light+Italic)

## UI Components

Live previews rendered using Gradient Labs's actual button styles.

- **Button Primary**  
  `background:#FF8933`  
  `textColor:#0000EE`  
  `borderRadius:100px`  
  `shadow:none`

- **Button Secondary**  
  `background:#000000`  
  `textColor:#0000EE`  
  `borderRadius:100px`  
  `shadow:none`

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** financial services professionals

## Gradient Labs Brand in the Wild

Image: [framerusercontent.com](https://framerusercontent.com/images/juWDgo63nhvR638bFiOmTEs3INk.jpeg?width=3024&height=4032)  
Source: [gradient-labs.ai](https://gradient-labs.ai/careers)

Image: [substack-post-media.s3.amazonaws.com](https://substack-post-media.s3.amazonaws.com/public/images/cba38be6-3e65-4d6e-9e4d-bd1bc160da0f_4800x2512.png)  
Source: [blog.gradient-labs.ai](https://blog.gradient-labs.ai/p/going-beyond-rag-for-customer-support)

## Frequently Asked Questions

- **What is Gradient Labs's primary brand color?**  
  Gradient Labs's primary brand color is #FFA666. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Gradient Labs use?**  
  Gradient Labs uses #FF8933 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Gradient Labs use?**  
  Gradient Labs uses Linear Sans Regular for body text and Tiempos Headline Light Italic for headings. Fonts were detected on https://gradient-labs.ai/ as part of their live design system.

- **Does Gradient Labs use a light or dark theme?**  
  Gradient Labs's primary site uses a light color scheme, with a background of #FAF7F0.

- **How was this brand profile generated?**  
  This profile was extracted from https://gradient-labs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gradient Labs.

## Methodology

Brand data on this page was extracted from [https://gradient-labs.ai/](https://gradient-labs.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Gradient Labs.