# Grade Brand Identity

A complete profile of **Grade**'s visual system — colors, typography, components, and personality — extracted from [https://usegrade.com](https://usegrade.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://usegrade.com.

- **Primary**: 
  - Hex: `#1D6146`
  - RGB: `rgb(29, 97, 70)`
- **Secondary**:
  - Hex: `#FEF3C6`
  - RGB: `rgb(254, 243, 198)`
- **Accent**:
  - Hex: `#1D6146`
  - RGB: `rgb(29, 97, 70)`
- **Background**:
  - Hex: `#FFFFFF`
  - RGB: `rgb(255, 255, 255)`
- **Text Primary**:
  - Hex: `#1C1917`
  - RGB: `rgb(28, 25, 23)`
- **Link**:
  - Hex: `#6B8376`
  - RGB: `rgb(107, 131, 118)`

## Typography

Each font links to its Google Fonts page where available.

### Fonts

- **Primary**: Plus Jakarta Sans  
  [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)
- **Heading**: Plus Jakarta Sans  
  [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)

## Visual Assets

*Logo*

*Favicon*

*Social Card*

## UI Components

Live previews rendered using Grade's actual button styles.

### Input
- background: transparent
- textColor: #1C1917
- borderColor: null
- borderRadius: 0px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

### Button Primary
- background: #1D6146
- textColor: #FFFFFF
- borderRadius: 14px
- shadow: none

### Button Secondary
- background: #6B8376
- textColor: #FFFFFF
- borderRadius: 10px
- shadow: rgba(0, 0, 0, 0) 0px 1px 3px 0px

## Brand Personality
- **Tone**: professional
- **Energy**: medium
- **Audience**: businesses and creators

## Frequently Asked Questions

1. **What is Grade's primary brand color?**  
   Grade's primary brand color is #1D6146. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What font does Grade use?**  
   Grade uses Plus Jakarta Sans as the primary typeface across body and headings.
3. **Does Grade use a light or dark theme?**  
   Grade's primary site uses a light color scheme, with a background of #FFFFFF.
4. **Where can I find Grade's logo?**  
   Grade's logo is available directly on their site (https://usegrade.com). The current logo URL is included in the machine-readable JSON profile linked above.
5. **How was this brand profile generated?**  
   This profile was extracted from https://usegrade.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Grade.

## Methodology

Brand data on this page was extracted from [https://usegrade.com](https://usegrade.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "Plus Jakarta Sans", "role": "body"}
  ],
  "colors": {
    "primary": "#1D6146",
    "secondary": "#FEF3C6",
    "accent": "#1D6146",
    "background": "#FFFFFF",
    "textPrimary": "#1C1917",
    "link": "#6B8376"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": ["Plus Jakarta Sans"],
      "body": ["Plus Jakarta Sans"],
      "paragraph": ["Plus Jakarta Sans"]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "20px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1C1917",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#1D6146",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#6B8376",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 3px 0px"
    }
  },
  "images": {
    "logo": "https://usegrade.com/logos/logo-text-black.svg",
    "favicon": "https://usegrade.com/favicon.ico?favicon.5ca26e0f.ico",
    "ogImage": "https://usegrade.com/social-card-thumbnail.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and creators"
  }
}
```