Grade Brand Identity

A complete profile of Grade's visual system — colors, typography, components, and personality — extracted from https://usegrade.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usegrade.com.

• Primary:
  • Hex: #1D6146
  • RGB: rgb(29, 97, 70)
• Secondary:
  • Hex: #FEF3C6
  • RGB: rgb(254, 243, 198)
• Accent:
  • Hex: #1D6146
  • RGB: rgb(29, 97, 70)
• Background:
  • Hex: #FFFFFF
  • RGB: rgb(255, 255, 255)
• Text Primary:
  • Hex: #1C1917
  • RGB: rgb(28, 25, 23)
• Link:
  • Hex: #6B8376
  • RGB: rgb(107, 131, 118)

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Plus Jakarta Sans
  Google Fonts →
• Heading: Plus Jakarta Sans
  Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Grade's actual button styles.

Input

• background: transparent
• textColor: #1C1917
• borderColor: null
• borderRadius: 0px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Primary

• background: #1D6146
• textColor: #FFFFFF
• borderRadius: 14px
• shadow: none

Button Secondary

• background: #6B8376
• textColor: #FFFFFF
• borderRadius: 10px
• shadow: rgba(0, 0, 0, 0) 0px 1px 3px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses and creators

Frequently Asked Questions

1. What is Grade's primary brand color?
   Grade's primary brand color is #1D6146. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does Grade use?
   Grade uses Plus Jakarta Sans as the primary typeface across body and headings.
3. Does Grade use a light or dark theme?
   Grade's primary site uses a light color scheme, with a background of #FFFFFF.
4. Where can I find Grade's logo?
   Grade's logo is available directly on their site (https://usegrade.com). The current logo URL is included in the machine-readable JSON profile linked above.
5. How was this brand profile generated?
   This profile was extracted from https://usegrade.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Grade.

Methodology

Brand data on this page was extracted from https://usegrade.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Plus Jakarta Sans", "role": "body"}
  ],
  "colors": {
    "primary": "#1D6146",
    "secondary": "#FEF3C6",
    "accent": "#1D6146",
    "background": "#FFFFFF",
    "textPrimary": "#1C1917",
    "link": "#6B8376"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": ["Plus Jakarta Sans"],
      "body": ["Plus Jakarta Sans"],
      "paragraph": ["Plus Jakarta Sans"]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "20px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1C1917",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#1D6146",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#6B8376",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 3px 0px"
    }
  },
  "images": {
    "logo": "https://usegrade.com/logos/logo-text-black.svg",
    "favicon": "https://usegrade.com/favicon.ico?favicon.5ca26e0f.ico",
    "ogImage": "https://usegrade.com/social-card-thumbnail.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and creators"
  }
}