# GoRiff Brand Identity

A complete profile of **GoRiff**'s visual system — colors, typography, components, and personality — extracted from [https://goriff.com/](https://goriff.com/). Built for designers, agents, and AI tools.

## Colors

### Primary

#6A7282

### Accent

#6A7282

### Background

#0a0a0a

### Text Primary

#0A0A0A

### Link

#6A7282

## Color Palette

Brand palette extracted from https://goriff.com/.  
primary  
#6A7282  
rgb(106, 114, 130)  
 
accent  
#6A7282  
rgb(106, 114, 130)

background  
#0a0a0a  
rgb(10, 10, 10)

textPrimary  
#0A0A0A  
rgb(10, 10, 10)

link  
#6A7282  
rgb(106, 114, 130)

## Typography

Each font links to its Google Fonts page where available.

**Primary**  
Roboto  
Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)

**Heading**  
Roboto  
Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)  
Mikado-Bold, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Noto Sans, Ubuntu, Cantarell, Helvetica Neue, sans-serif

## Visual Assets

**Favicon**

## Brand Personality

**Tone:** playful  **Energy:** medium  **Audience:** children and parents

## GoRiff Brand in the Wild

Image: [goriff.com](https://goriff.com/icon.png)

Image: [goriff.com](https://goriff.com/_next/image?url=%2Fentrance.png&w=2048&q=75)

Image: [pbs.twimg.com](https://pbs.twimg.com/media/Gy45NDcbMAAXtx4.jpg)

Image: [pbs.twimg.com](https://pbs.twimg.com/media/GzsTZdNa4AAlaOc.jpg)

## Frequently Asked Questions

**What is GoRiff's primary brand color?**  
GoRiff's primary brand color is #6A7282. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does GoRiff use?**  
GoRiff uses Roboto as the primary typeface across body and headings.

**Does GoRiff use a light or dark theme?**  
GoRiff's primary site uses a dark color scheme, with a background of #0a0a0a.

**How was this brand profile generated?**  
This profile was extracted from https://goriff.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GoRiff.

## Methodology

Brand data on this page was extracted from [https://goriff.com/](https://goriff.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by GoRiff.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6A7282",
    "accent": "#6A7282",
    "background": "#0a0a0a",
    "textPrimary": "#0A0A0A",
    "link": "#6A7282"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Mikado-Bold",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "NunitoSans",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "NunitoSans",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://goriff.com/icon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "children and parents"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```