# Goodword Brand Identity

A complete profile of **Goodword**'s visual system — colors, typography, components, and personality — extracted from [https://www.goodword.com/](https://www.goodword.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.goodword.com/.  
**primary**  
`#491B0F`  
`rgb(73, 27, 15)`  
**secondary**  
`#0000EE`  
`rgb(0, 0, 238)`  
**accent**  
`#901D00`  
`rgb(144, 29, 0)`  
**background**  
`#FEFAF5`  
`rgb(254, 250, 245)`  
**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`  
**link**  
`#E1AE89`  
`rgb(225, 174, 137)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
`Neue Haas Grotesk Text Roman`  
[Neue Haas Grotesk Text Roman (Google Fonts →)](https://fonts.google.com/specimen/Neue+Haas+Grotesk+Text+Roman)  
**heading**  
`Domaine Text`  
[Domaine Text (Google Fonts →)](https://fonts.google.com/specimen/Domaine+Text)  
`Domaine Display, Arial, sans-serif`

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Goodword's actual button styles.

**Input**  
`background` #FBFFF2  
`textColor` #000000  
`borderColor` null  
`borderRadius` 0px  
`shadow` none

**Button Primary**  
`background` #901D00  
`textColor` #FBFFF2  
`borderRadius` 50px  
`shadow` none

**Button Secondary**  
`background` #FBFFF2  
`textColor` #000000  
`borderRadius` 0px  
`shadow` none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals

## Frequently Asked Questions

**What is Goodword's primary brand color?**
Goodword's primary brand color is `#491B0F`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Goodword use?**
Goodword uses `#901D00` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Goodword use?**
Goodword uses `Neue Haas Grotesk Text Roman` for body text and `Domaine Text` for headings. Fonts were detected on https://www.goodword.com/ as part of their live design system.

**Does Goodword use a light or dark theme?**
Goodword's primary site uses a light color scheme, with a background of `#FEFAF5`.

**Where can I find Goodword's logo?**
Goodword's logo is available directly on their site (https://www.goodword.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://www.goodword.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Goodword.