Goodword Brand Identity

A complete profile of Goodword's visual system — colors, typography, components, and personality — extracted from https://www.goodword.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.goodword.com/.
primary
#491B0F
rgb(73, 27, 15)
secondary
#0000EE
rgb(0, 0, 238)
accent
#901D00
rgb(144, 29, 0)
background
#FEFAF5
rgb(254, 250, 245)
textPrimary
#000000
rgb(0, 0, 0)
link
#E1AE89
rgb(225, 174, 137)

Typography

Each font links to its Google Fonts page where available.
primary
Neue Haas Grotesk Text Roman
Neue Haas Grotesk Text Roman (Google Fonts →)
heading
Domaine Text
Domaine Text (Google Fonts →)
Domaine Display, Arial, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Goodword's actual button styles.

Input
background #FBFFF2
textColor #000000
borderColor null
borderRadius 0px
shadow none

Button Primary
background #901D00
textColor #FBFFF2
borderRadius 50px
shadow none

Button Secondary
background #FBFFF2
textColor #000000
borderRadius 0px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Goodword's primary brand color? Goodword's primary brand color is #491B0F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Goodword use? Goodword uses #901D00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Goodword use? Goodword uses Neue Haas Grotesk Text Roman for body text and Domaine Text for headings. Fonts were detected on https://www.goodword.com/ as part of their live design system.

Does Goodword use a light or dark theme? Goodword's primary site uses a light color scheme, with a background of #FEFAF5.

Where can I find Goodword's logo? Goodword's logo is available directly on their site (https://www.goodword.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://www.goodword.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Goodword.