# Goodly Brand Identity

A complete profile of **Goodly**'s visual system — colors, typography, components, and personality — extracted from [https://www.goodlyapp.com/](https://www.goodlyapp.com/). Built for designers, agents, and AI tools.

## Primary

### Color Codes:
- Primary: #D91616
- Accent: #147AC8
- Background: #FFFFFF
- Text Primary: #19191C
- Link: #3B5998

### Fonts:
- Body Font: Poppins
- Heading Font: Muli

## Color Palette

Brand palette extracted from https://www.goodlyapp.com/.

### Color Specifications:
- Primary: #D91616 (rgb(217, 22, 22))
- Secondary: #147AC8 (rgb(20, 122, 200))
- Accent: #147AC8 (rgb(20, 122, 200))
- Background: #FFFFFF (rgb(255, 255, 255))
- Text Primary: #19191C (rgb(25, 25, 28))
- Link: #3B5998 (rgb(59, 89, 152))

## Typography
Each font links to its Google Fonts page where available.
- Primary: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- Heading: Muli [Google Fonts →](https://fonts.google.com/specimen/Muli)

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using Goodly's actual button styles.

### Input:
- Background: transparent
- Text Color: #BFBFBF
- Border Color: null
- Border Radius: 0px
- Shadow: none

### Button Primary:
- Background: #147AC8
- Text Color: #FFFFFF
- Border Radius: 2px
- Shadow: none

### Button Secondary:
- Background: #C8232C
- Text Color: #FFFFFF
- Border Radius: 2px
- Shadow: none

## Brand Personality
- **Tone:** professional
- **Energy:** medium
- **Audience:** students and young professionals

## Goodly Brand in the Wild

Image: [Goodly brand asset](https://goodlyapp.com/wp-content/uploads/2023/12/pexels-pixabay-261909-scaled.jpg)

Source: [goodlyapp.com](https://goodlyapp.com/can-scholarships-cover-all-college-expenses/)

Image: [Goodly brand asset](https://goodlyapp.com/wp-content/uploads/2023/12/pexels-andrea-piacquadio-3768126-1680x1126.jpg)

Source: [goodlyapp.com](https://goodlyapp.com/are-there-hidden-costs-in-college-living/)

Image: [Goodly brand asset](https://goodlyapp.com/wp-content/uploads/2023/12/pexels-buro-millennial-1438081-scaled.jpg)

Source: [goodlyapp.com](https://goodlyapp.com/why-fafsa-is-important-for-financial-aid/)

Image: [Goodly brand asset](https://goodlyapp.com/wp-content/uploads/2023/12/pexels-buro-millennial-1438072-1680x1121.jpg)

Source: [goodlyapp.com](https://goodlyapp.com/how-to-apply-for-student-loans/)

Image: [Goodly brand asset](https://goodlyapp.com/wp-content/uploads/2023/12/pexels-vlada-karpovich-4050300-1680x1120.jpg)

Source: [goodlyapp.com](https://goodlyapp.com/category/finance-help/)

Image: [Goodly brand asset](https://goodlyapp.com/wp-content/uploads/2023/12/pexels-karolina-grabowska-4386395-1680x1120.jpg)

Source: [goodlyapp.com](https://goodlyapp.com/payoff/)

## Frequently Asked Questions

1. **What is Goodly's primary brand color?**
   Goodly's primary brand color is #D91616. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Goodly use?**
   Goodly uses #147AC8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Goodly use?**
   Goodly uses Poppins for body text and Muli for headings. Fonts were detected on https://www.goodlyapp.com/ as part of their live design system.

4. **Does Goodly use a light or dark theme?**
   Goodly's primary site uses a light color scheme, with a background of #FFFFFF.

5. **How was this brand profile generated?**
   This profile was extracted from https://www.goodlyapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Goodly.

## Methodology

Brand data on this page was extracted from [https://www.goodlyapp.com/](https://www.goodlyapp.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Goodly.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

1. [GET /branding/goodly.json](/content/branding/goodly.json)
2. [GET /branding/goodly/llms.txt](/content/branding/goodly/llms.txt)