Goodly Brand: Colors, Fonts, Logo & Visual Identity

Goodly Brand Identity

A complete profile of Goodly's visual system — colors, typography, components, and personality — extracted from https://www.goodlyapp.com/. Built for designers, agents, and AI tools.

Primary

Color Codes:

Primary: #D91616
Accent: #147AC8
Background: #FFFFFF
Text Primary: #19191C
Link: #3B5998

Fonts:

Body Font: Poppins
Heading Font: Muli

Color Palette

Brand palette extracted from https://www.goodlyapp.com/.

Color Specifications:

Primary: #D91616 (rgb(217, 22, 22))
Secondary: #147AC8 (rgb(20, 122, 200))
Accent: #147AC8 (rgb(20, 122, 200))
Background: #FFFFFF (rgb(255, 255, 255))
Text Primary: #19191C (rgb(25, 25, 28))
Link: #3B5998 (rgb(59, 89, 152))

Typography

Each font links to its Google Fonts page where available.

Primary: Poppins Google Fonts →
Heading: Muli Google Fonts →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Goodly's actual button styles.

Input:

Background: transparent
Text Color: #BFBFBF
Border Color: null
Border Radius: 0px
Shadow: none

Button Primary:

Background: #147AC8
Text Color: #FFFFFF
Border Radius: 2px
Shadow: none

Button Secondary:

Background: #C8232C
Text Color: #FFFFFF
Border Radius: 2px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: students and young professionals

Goodly Brand in the Wild

Image: Goodly brand asset

Source: goodlyapp.com

Image: Goodly brand asset

Source: goodlyapp.com

Image: Goodly brand asset

Source: goodlyapp.com

Image: Goodly brand asset

Source: goodlyapp.com

Image: Goodly brand asset

Source: goodlyapp.com

Image: Goodly brand asset

Source: goodlyapp.com

Frequently Asked Questions

What is Goodly's primary brand color? Goodly's primary brand color is #D91616. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Goodly use? Goodly uses #147AC8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Goodly use? Goodly uses Poppins for body text and Muli for headings. Fonts were detected on https://www.goodlyapp.com/ as part of their live design system.
Does Goodly use a light or dark theme? Goodly's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated? This profile was extracted from https://www.goodlyapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Goodly.

Methodology

Brand data on this page was extracted from https://www.goodlyapp.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Goodly.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.