Goodfire Brand Identity

A complete profile of Goodfire's visual system — colors, typography, components, and personality — extracted from https://www.goodfire.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.goodfire.ai/.

primary

#A19576

rgb(161, 149, 118)

secondary

#7495AB

rgb(116, 149, 171)

accent

#DE9D50

rgb(222, 157, 80)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#1D272A

rgb(29, 39, 42)

link

#DE9D50

rgb(222, 157, 80)

Typography

Each font links to its Google Fonts page where available.

primary

Suisse Intl Book

Suisse Intl Book Google Fonts →

heading

Suisse Works Book

Suisse Works Book Google Fonts →

Suisse Works Book, Georgia, sans-serif

Visual Assets

UI Components

Live previews rendered using Goodfire's actual button styles.

Button Primary

• background: #C4572A
• textColor: #7B7B7B
• borderRadius: 9999px
• shadow: none

Button Secondary

• background: transparent
• textColor: #000000
• borderColor: #000000
• borderRadius: 9999px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Frequently Asked Questions

What is Goodfire's primary brand color?
Goodfire's primary brand color is #A19576. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Goodfire use?
Goodfire uses #DE9D50 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Goodfire use?
Goodfire uses Suisse Intl Book for body text and Suisse Works Book for headings. Fonts were detected on https://www.goodfire.ai/ as part of their live design system.

Does Goodfire use a light or dark theme?
Goodfire's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Goodfire's logo?
Goodfire's logo is available directly on their site (https://www.goodfire.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.goodfire.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.