goodfin Brand: Colors, Fonts, Logo & Visual Identity

goodfin Brand Identity

A complete profile of goodfin's visual system — colors, typography, components, and personality — extracted from http://www.goodfin.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.goodfin.com.

primary
- Hex: #0000EE
- RGB: rgb(0, 0, 238)
accent
- Hex: #F7F7F8
- RGB: rgb(247, 247, 248)
background
- Hex: #F0EEF0
- RGB: rgb(240, 238, 240)
textPrimary
- Hex: #554F59
- RGB: rgb(85, 79, 89)
link
- Hex: #FF0000
- RGB: rgb(255, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
- Söhne Buch Google Fonts →
heading
- Test Signifier Regular Google Fonts →
- Test Signifier Regular, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using goodfin's actual button styles.

Button Primary

Background: #F7F7F8
Text Color: #0000EE
Border Radius: 40px
Shadow: rgba(227, 227, 227, 0.25) 0px 2px 4px 0px

Button Secondary

Background: #554F59
Text Color: #0000EE
Border Radius: 12px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: financial professionals

goodfin Brand in the Wild

Source: goodfin.com

Source: blog.goodfin.com

Source: goodfin.com

Source: blog.goodfin.com

Frequently Asked Questions

What is goodfin's primary brand color?
goodfin's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does goodfin use?
goodfin uses #F7F7F8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does goodfin use?
goodfin uses Söhne Buch for body text and Test Signifier Regular for headings. Fonts were detected on http://www.goodfin.com as part of their live design system.

Does goodfin use a light or dark theme?
goodfin's primary site uses a light color scheme, with a background of #F0EEF0.

Where can I find goodfin's logo?
goodfin's logo is available directly on their site (http://www.goodfin.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.goodfin.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by goodfin.

Methodology

Brand data on this page was extracted from http://www.goodfin.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Söhne Buch",
      "role": "body"
    },
    {
      "family": "Test Signifier Regular",
      "role": "heading"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#F7F7F8",
    "background": "#F0EEF0",
    "textPrimary": "#554F59",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Söhne Buch",
      "heading": "Test Signifier Regular"
    },
    "fontStacks": {
      "heading": [
        "Test Signifier Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F7F7F8",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(227, 227, 227, 0.25) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#554F59",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/1DVZmm6sv6tKQw4ZcznoFmc3P0.png?width=239&height=57",
    "favicon": "https://framerusercontent.com/images/oNR9ZgSkpsPmOxxARFHeBTlPY.png",
    "ogImage": "https://framerusercontent.com/images/qtBoeq9ra2MVskQmIgyYOrIzJGw.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}