Good Start Labs Brand Identity

A complete profile of Good Start Labs's visual system — colors, typography, components, and personality — extracted from https://goodstartlabs.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://goodstartlabs.com/.
primary
#000000
rgb(0, 0, 0)
accent
#1C1917
rgb(28, 25, 23)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0C0A09
rgb(12, 10, 9)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Jost
Jost Google Fonts →

heading
Advercase
Advercase Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Good Start Labs's actual button styles.

Input

input
background #FFFFFF
textColor #0C0A09
borderColor #E7E5E4
borderRadius 8px
shadow none

Button Primary

buttonPrimary
background #1C1917
textColor #FAFAF9
borderRadius 33554400px
shadow none

Button Secondary

buttonSecondary
background #F5F5F4
textColor #0C0A09
borderRadius 33554400px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: AI researchers and developers

Frequently Asked Questions

What is Good Start Labs's primary brand color?

Good Start Labs's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Good Start Labs use?

Good Start Labs uses #1C1917 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Good Start Labs use?

Good Start Labs uses Jost for body text and Advercase for headings.

Does Good Start Labs use a light or dark theme?

Good Start Labs's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Good Start Labs's logo?

Good Start Labs's logo is available directly on their site (https://goodstartlabs.com/).

How was this brand profile generated?

This profile was extracted from https://goodstartlabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Jost",
      "role": "body"
    },
    {
      "family": "Advercase",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#1C1917",
    "background": "#FFFFFF",
    "textPrimary": "#0C0A09",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Jost",
      "heading": "Advercase"
    },
    "fontStacks": {
      "heading": [
        "Advercase",
        "sans-serif"
      ],
      "body": [
        "Jost",
        "sans-serif"
      ],
      "paragraph": [
        "Jost",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0C0A09",
      "borderColor": "#E7E5E4",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1C1917",
      "textColor": "#FAFAF9",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F4",
      "textColor": "#0C0A09",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://goodstartlabs.com/logos/logo-horizontal-full.svg",
    "favicon": "https://goodstartlabs.com/icon-light-mode.svg",
    "ogImage": "https://goodstartlabs.com/images/social-preview.png",
    "logoHref": "/",
    "logoAlt": "Good Start Labs"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "AI researchers and developers"
  }
}