go1.json

Go1 Brand Identity

A complete profile of Go1's visual system — colors, typography, components, and personality — extracted from https://go1.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #35656E
Accent #35656E
Body Font Victor
Heading Font Enduro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: corporate professionals seeking training solutions

Go1 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Enduro",
      "role": "heading"
    },
    {
      "family": "Victor",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#35656E",
    "accent": "#35656E",
    "background": "#FFFFFF",
    "textPrimary": "#242C2C",
    "link": "#FEE19A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Victor",
      "heading": "Enduro"
    },
    "fontStacks": {
      "heading": [
        "Enduro",
        "system-ui",
        "arial"
      ],
      "body": [
        "Enduro",
        "system-ui",
        "arial"
      ],
      "paragraph": [
        "Enduro",
        "system-ui",
        "arial"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#35656E",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#35656E",
      "borderColor": "#35656E",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20aria-label%3D%22Go1%20logo%22%20viewBox%3D%220%200%20146%2073%22%20fill%3D%22none%22%20class%3D%22h-6%20lg%3Ah-7%20text-charcoal%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M53.382%2031.7227C44.422%2031.7227%2034.602%2037.3077%2029.127%2040.7577L26.997%2042.2477L29.677%2046.7927L32.027%2045.5277C37.627%2042.5177%2043.412%2041.0977%2048.822%2041.0977C54.232%2041.0977%2057.307%2043.6777%2057.307%2048.0027C57.307%2054.1527%2050.392%2063.2527%2035.562%2063.2527C20.732%2063.2527%2010.217%2050.9977%2010.217%2034.7477C10.217%2024.7527%2014.117%2018.4577%2017.387%2014.9377C21.592%2010.4127%2027.317%207.8227%2033.102%207.8227C38.887%207.8227%2044.792%2010.6827%2049.817%2016.0927L51.212%2017.5927L59.997%207.8977L58.232%206.6777C51.917%202.3227%2044.777%200.0177002%2037.577%200.0177002C27.932%200.0177002%2018.442%203.8477%2011.537%2010.5377C4.18195%2017.6627%200.126953%2027.5327%200.126953%2038.3427C0.126953%2060.8377%2016.527%2072.9777%2031.952%2072.9777C41.367%2072.9777%2050.202%2069.4227%2056.822%2062.9727C62.522%2057.4177%2066.062%2050.0677%2066.062%2043.7877C66.062%2036.3427%2061.202%2031.7227%2053.382%2031.7227Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(57%2C%2070%2C%2070)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M97.427%2021.7977C82.987%2021.7977%2072.097%2033.3277%2072.097%2048.6177C72.097%2062.7327%2081.792%2072.9827%2095.142%2072.9827C109.582%2072.9827%20120.472%2061.4527%20120.472%2046.1627C120.472%2032.0477%20110.777%2021.7977%2097.427%2021.7977ZM82.007%2045.7227C82.007%2037.9127%2086.0919%2029.5077%2095.057%2029.5077C105.242%2029.5077%20110.572%2039.3427%20110.572%2049.0577C110.572%2056.8677%20106.487%2065.2727%2097.517%2065.2727C87.332%2065.2727%2082.007%2055.4377%2082.007%2045.7227Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(57%2C%2070%2C%2070)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M141.802%200.0177002L141.267%200.5127C134.257%206.9277%20127.612%2012.3727%20121.512%2016.7027L120.237%2017.6077L122.317%2022.0777L134.862%2015.9677V72.1027H145.207V0.0177002H141.802Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(57%2C%2070%2C%2070)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.go1static.com/assets/202604262224/_next/static/media/favicon.fbc0cca5.ico",
    "ogImage": "https://www.go1.com/opengraph-image.png",
    "logoHref": "/",
    "logoAlt": "Go1 logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Go1'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Speak with an expert",
      "reasoning": "Button #1 has a vibrant brand color background (#35656E) and action-oriented text ('Speak with an expert'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Start exploring",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with text 'Start exploring'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate professionals seeking training solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Go1'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}