# Globe Brand Identity

A complete profile of **Globe**'s visual system — colors, typography, components, and personality — extracted from https://globe.exchange. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/globe
- Machine-readable JSON: https://characterquilt.com/branding/globe.json
- Per-page llms.txt: https://characterquilt.com/branding/globe/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EEBA2B |
| Accent | #EEBA2B |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #EEBA2B
- secondary: #0000EE
- accent: #EEBA2B
- background: #F2F4F6
- textPrimary: #03060D
- link: #243B4E

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg...  
- Favicon: https://globe.exchange/img/favicon/apple-icon-57x57.png

## UI Components

- input: background=#FFFFFF, textColor=#03060D, borderColor=null, borderRadius=8px, shadow=none
- buttonPrimary: background=#EEBA2B, textColor=#03060D, borderRadius=8px, shadow=none
- buttonSecondary: background=#03060D, textColor=#FFFFFF, borderColor=#03060D, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals interested in cryptocurrency trading

## Globe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **globe | Exchange everything**  
  - Image: https://www.datocms-assets.com/58185/1639565007-dep4.png  
  - Source: https://globe.exchange/support/deposit-and-withdraw  
- **globe | Exchange everything**  
  - Image: https://i.ytimg.com/vi/9MOVinADP7Q/maxresdefault.jpg  
  - Source: https://globe.exchange/gdt  
- **Built different | globe**  
  - Image: https://globe.exchange/img/theme/light-theme.png  
  - Source: https://globe.exchange/  
- **globe | Exchange everything**  
  - Image: https://www.datocms-assets.com/58185/1639565004-dep1-1.png  
  - Source: https://globe.exchange/support/deposit-and-withdraw  
- **Built different | globe**  
  - Image: https://globe.exchange/img/theme/app.png  
  - Source: https://globe.exchange/  
- **Deposit and Withdraw**  
  - Image: https://www.datocms-assets.com/58185/1639565024-with2.png  
  - Source: https://globe.exchange/support/deposit-and-withdraw

## Working with these fonts  
Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EEBA2B",
    "secondary": "#0000EE",
    "accent": "#EEBA2B",
    "background": "#F2F4F6",
    "textPrimary": "#03060D",
    "link": "#243B4E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Helvetica",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Helvetica",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Helvetica",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#03060D",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EEBA2B",
      "textColor": "#03060D",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#03060D",
      "textColor": "#FFFFFF",
      "borderColor": "#03060D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg...",
    "favicon": "https://globe.exchange/img/favicon/apple-icon-57x57.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals interested in cryptocurrency trading"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```