Glimpse Brand Identity

A complete profile of Glimpse's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3042A3
• secondary: #031616
• accent: #2F4BA0
• background: #FDFDFD
• textPrimary: #383534
• link: #2F4BA0

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=0px, shadow=none
• buttonPrimary: background=#2F4BA0, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#818181, borderColor=#BEBEBE, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Glimpse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Platform
  • Image:
  • Source: https://www.tryglimpse.com/platform
• CPG Deductions Management Case Studies & Resources | Glimpse
  • Image:
  • Source: https://www.tryglimpse.com/resources
• Natural channel1
  • Image: %20(Landscape))%20(2).png)
  • Source: https://www.tryglimpse.com/channel/natural-channel1
• Home
  • Image:
  • Source: https://www.tryglimpse.com/
• AI Primer for CPG Brands | Glimpse
  • Image:
  • Source: https://www.tryglimpse.com/post/ai-primer-for-cpg-brands

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3042A3",
    "secondary": "#031616",
    "accent": "#2F4BA0",
    "background": "#FDFDFD",
    "textPrimary": "#383534",
    "link": "#2F4BA0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Testmartinaplantijn",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "55.008px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2F4BA0",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#818181",
      "borderColor": "#BEBEBE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6852e9ba3916be9a10af657f/6983c686c43acdce069472ba_Group%2015.svg",
    "favicon": "https://cdn.prod.website-files.com/6852e9ba3916be9a10af657f/685445a38ab13d43f83192d7_favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}