glean.json

Glean Brand Identity

A complete profile of Glean's visual system — colors, typography, components, and personality — extracted from https://glean.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #343CED
Accent #D8FD49
Body Font Polysans Neutral
Heading Font Polysans Median

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: business professionals

Glean Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Polysans Neutral",
      "role": "body"
    },
    {
      "family": "Polysans Median",
      "role": "heading"
    },
    {
      "family": "Polysans Slim",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#343CED",
    "secondary": "#777767",
    "accent": "#D8FD49",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#D8FD49"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Polysans Neutral",
      "heading": "Polysans Median"
    },
    "fontStacks": {
      "heading": [
        "Polysans Neutral",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Polysans Neutral",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Polysans Slim",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#6F6F6F",
      "borderColor": "#CECECE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D8FD49",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6127a84dfe068e153ef20572/66ded1bc82df72f2e1d56eb7_Glean%20Logomark%20Blue.svg",
    "favicon": "https://cdn.prod.website-files.com/6127a84dfe068e153ef20572/67189bf127c626679a308b22_32x32%20Glean%20Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6127a84dfe068e153ef20572/68d4e4b2f311b084a6eb9cef_Glean%5Bdot%5Dcom%20Cover%20Image.png",
    "logoHref": "/?r=0",
    "logoAlt": "Glean Logomark Blue"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Glean' in the alt text. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Tune in for Glean:LIVE - Learn how to turn agent sprawl into repeatable ROI.Tune in for Glean:LIVE -",
      "reasoning": "Button #1 uses the vibrant brand color #D8FD49, which is a strong indicator of a primary CTA. The text 'Tune in for Glean:LIVE' suggests an action-oriented purpose, making it suitable as the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Get a demo\n.nav-demo-cta-wrapper {\n  position: relative;\n  display: flex;\n  justify-content: center;",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and offers a secondary action 'Get a demo', which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Glean' in the alt text. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}