Gleam Brand Identity

A complete profile of Gleam's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3D3728
• secondary: #0000EE
• accent: #FF415F
• background: #EEEEEE
• textPrimary: #FF415F
• link: #FF415F

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: Unbounded Medium — https://fonts.google.com/specimen/Unbounded+Medium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#96938B, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Gleam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Gleam ∗ Super smart data entry for sites
  • Image:
  • Source: https://joingleam.com/
• Gleam ∗ Super smart data entry for sites
  • Image:
  • Source: https://joingleam.com/
• Gleam ∗ Super smart data entry for sites
  • Image:
  • Source: https://joingleam.com/
• Gleam Beauty | Beauty Products & More
  • Image:
  • Source: https://gleambeautyinc.com/
• Campaign Reporting Overview - Visual Insights | Gleam.io
  • Image:
  • Source: https://gleam.io/docs/competitions/data/reporting-tab
• Hosted Landing Page - Your Gleam Landing Page URL | Gleam.io
  • Image:
  • Source: https://gleam.io/docs/competitions/installation/hosted

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Instrument Sans", "role": "body"},
 {"family": "Unbounded Medium", "role": "heading"},
 {"family": "Unbounded SemiBold", "role": "heading"}
 ],
 "colors": {
 "primary": "#3D3728",
 "secondary": "#0000EE",
 "accent": "#FF415F",
 "background": "#EEEEEE",
 "textPrimary": "#FF415F",
 "link": "#FF415F"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Instrument Sans",
 "heading": "Unbounded Medium"
 },
 "fontStacks": {
 "heading": ["Unbounded", "Unbounded Placeholder", "sans-serif"],
 "body": ["sans-serif"],
 "paragraph": ["Instrument Sans", "sans-serif"]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "64px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#96938B",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://framerusercontent.com/images/carU1Zael5YSzVmQqABvIJnA5A.png?width=1027&height=1030",
 "favicon": "https://framerusercontent.com/images/SjQv7QNXzcv3BVViaqhkVa2JYQ.png",
 "ogImage": "https://framerusercontent.com/assets/4VlKxraDXgyVN7IFlWZ34q1zo0.png",
 "logoHref": "./"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}