Gleam Brand: Colors, Fonts, Logo & Visual Identity

Gleam Brand Identity

A complete profile of Gleam's visual system — colors, typography, components, and personality — extracted from https://joingleam.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://joingleam.com.

Color	Hex	RGB
primary	#3D3728	rgb(61, 55, 40)
secondary	#0000EE	rgb(0, 0, 238)
accent	#FF415F	rgb(255, 65, 95)
background	#EEEEEE	rgb(238, 238, 238)
textPrimary	#FF415F	rgb(255, 65, 95)
link	#FF415F	rgb(255, 65, 95)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
primary	Instrument Sans	Instrument Sans Google Fonts →
heading	Unbounded Medium	Unbounded Medium Google Fonts →

UI Components

Live previews rendered using Gleam's actual button styles.

Input

{
  "background": "transparent",
  "textColor": "#96938B",
  "borderColor": null,
  "borderRadius": "0px",
  "shadow": "none"
}

Button Primary

{
  "background": "#FFFFFF",
  "textColor": "#000000",
  "borderRadius": "0px",
  "shadow": "none"
}

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Visual Assets

Frequently Asked Questions

What is Gleam's primary brand color?
Gleam's primary brand color is #3D3728. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Gleam use?
Gleam uses #FF415F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Gleam use?
Gleam uses Instrument Sans for body text and Unbounded Medium for headings. Fonts were detected on https://joingleam.com as part of their live design system.

Does Gleam use a light or dark theme?
Gleam's primary site uses a light color scheme, with a background of #EEEEEE.

Where can I find Gleam's logo?
Gleam's logo is available directly on their site (https://joingleam.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://joingleam.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gleam.

Methodology

Brand data on this page was extracted from https://joingleam.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Instrument Sans", "role": "body" },
    { "family": "Unbounded Medium", "role": "heading" }
  ],
  "colors": {
    "primary": "#3D3728",
    "secondary": "#0000EE",
    "accent": "#FF415F",
    "background": "#EEEEEE",
    "textPrimary": "#FF415F",
    "link": "#FF415F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Unbounded Medium"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#96938B",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/carU1Zael5YSzVmQqABvIJnA5A.png?width=1027&height=1030",
    "favicon": "https://framerusercontent.com/images/SjQv7QNXzcv3BVViaqhkVa2JYQ.png",
    "ogImage": "https://framerusercontent.com/assets/4VlKxraDXgyVN7IFlWZ34q1zo0.png"
  }
}