GiveMeTap Brand Identity

A complete profile of GiveMeTap's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #05AEEF
• secondary: #E35252
• accent: #05AEEF
• background: #FFFFFF
• textPrimary: #36454F
• link: #36454F

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#05AEEF, textColor=#FFFFFF, borderColor=#05AEEF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#05AEEF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: environmentally conscious consumers

GiveMeTap Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How GiveMeTap Balances Social Impact With 10x Growth - Shopify
  • Image:
  • Source: https://www.shopify.com/blog/givemetap-social-impact
• zvelo Team Taps into Water for All
  • Image:
  • Source: https://zvelo.com/zvelo-team-taps-into-water-for-all/
• How GiveMeTap Balances Social Impact With 10x Growth - Shopify
  • Image:
  • Source: https://www.shopify.com/blog/givemetap-social-impact
• zvelo Team Taps into Water for All
  • Image:
  • Source: https://zvelo.com/zvelo-team-taps-into-water-for-all/
• 10 inspiring Shopify success stories unveiled
  • Image:
  • Source: https://www.omnisend.com/blog/shopify-success-stories/
• How GiveMeTap Balances Social Impact With 10x Growth - Shopify
  • Image:
  • Source: https://www.shopify.com/blog/givemetap-social-impact

Working with these fonts

Not found on Google Fonts? Follow these steps:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#05AEEF",
  "secondary": "#E35252",
  "accent": "#05AEEF",
  "background": "#FFFFFF",
  "textPrimary": "#36454F",
  "link": "#36454F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "sans-serif"
   ],
   "body": [
    "DM Sans",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "21px",
   "h2": "35.2px",
   "body": "14.72px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#05AEEF",
   "textColor": "#FFFFFF",
   "borderColor": "#05AEEF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#05AEEF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.givemetap.com/cdn/shop/files/logo-cs4_right_colour---500px-width_dd658bce-ed51-4d30-8a5e-3d418d2a636d.png?v=1698974652&width=140",
  "favicon": "https://www.givemetap.com/cdn/shop/files/favicon_32x32.png?v=1613157387",
  "ogImage": null,
  "logoHref": "/en-us",
  "logoAlt": "GiveMeTap"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "environmentally conscious consumers"
 }
}