gitprime.json
GitPrime Brand Identity
A complete profile of GitPrime's visual system — colors, typography, components, and personality — extracted from https://www.gitprime.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/gitprime
- Machine-readable JSON: https://characterquilt.com/branding/gitprime.json
- Per-page llms.txt: https://characterquilt.com/branding/gitprime/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #336FE6 |
| Accent | #336FE6 |
| Body Font | areaNormal |
| Heading Font | areaNormal |
Color Palette
- primary: #336FE6
- secondary: #57C5F7
- accent: #336FE6
- background: #090A0F
- textPrimary: #090A0F
- link: #96DBFA
Typography
- primary: areaNormal — https://fonts.google.com/specimen/areaNormal
- heading: areaNormal — https://fonts.google.com/specimen/areaNormal
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2230%22%20height%3D%2230%22%20fill%3D%22none%22%20viewBox%3D%220%200%2030%2030%22%20class%3D%22w-100%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m29.847%2027.723-5.336-10.64c-.09.719-.24%201.437-.51%202.096a9.5%209.5%200%200%201-.958%201.887l2.16%204.315-12.266-5.125a4.7%204.7%200%200%201-2.58-2.668c-.45-1.23-.39-2.548.21-3.688l4.44-8.904%204.438%208.874c.571%201.17.662%202.487.21%203.688-.45%201.23-1.348%202.157-2.579%202.667l-.06.03%203.447%201.438a8%208%200%200%200%202.1-3.058%207.76%207.76%200%200%200-.33-6.175L16.383.87c-.24-.54-.78-.87-1.378-.87s-1.138.33-1.379.87L7.812%2012.497a7.78%207.78%200%200%200-.33%206.175%207.85%207.85%200%200%200%204.287%204.465l16.1%206.743c.18.09.39.12.6.12.42%200%20.84-.18%201.139-.48.42-.51.51-1.23.24-1.798%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m9.312%2023.5-4.5%201.887%202.16-4.284c-.39-.6-.72-1.23-.958-1.887a10.6%2010.6%200%200%201-.51-2.097L.166%2027.726c-.3.57-.18%201.287.241%201.737.3.33.72.48%201.138.48.21%200%20.42-.03.601-.12L12.97%2025.3l-1.86-.781c-.63-.24-1.228-.6-1.798-1.02z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://appfire.com/favicons/favicon-32x32.png
UI Components
- input: background=#090A0F, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=60px, shadow=none
- buttonPrimary: background=#336FE6, textColor=#FFFFFF, borderColor=#336FE6, borderRadius=60px, shadow=none
- buttonSecondary: background=transparent, textColor=#090A0F, borderColor=#090A0F, borderRadius=60px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals and development teams
GitPrime Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Flow Development Team Workflow Tool | Appfire
- Flow Development Team Workflow Tool | Appfire
- Flow Development Team Workflow Tool | Appfire
- Flow Development Team Workflow Tool | Appfire
- Flow Development Team Workflow Tool | Appfire
- Flow Development Team Workflow Tool | Appfire
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "dark",
"fonts": [
{
"family": "areaNormal",
"count": 94
},
{
"family": "areaNormal Fallback",
"count": 94
}
],
"colors": {
"primary": "#336FE6",
"secondary": "#57C5F7",
"accent": "#336FE6",
"background": "#090A0F",
"textPrimary": "#090A0F",
"link": "#96DBFA"
},
"typography": {
"fontFamilies": {
"primary": "areaNormal",
"heading": "areaNormal"
},
"fontStacks": {
"body": [
"areaNormal",
"areaNormal Fallback"
],
"heading": [
"areaNormal",
"areaNormal Fallback"
],
"paragraph": [
"areaNormal",
"areaNormal Fallback"
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"input": {
"background": "#090A0F",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "60px",
"borderRadiusCorners": {
"topLeft": "60px",
"topRight": "60px",
"bottomRight": "60px",
"bottomLeft": "60px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#336FE6",
"textColor": "#FFFFFF",
"borderColor": "#336FE6",
"borderRadius": "60px",
"borderRadiusCorners": {
"topLeft": "60px",
"topRight": "60px",
"bottomRight": "60px",
"bottomLeft": "60px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#090A0F",
"borderColor": "#090A0F",
"borderRadius": "60px",
"borderRadiusCorners": {
"topLeft": "60px",
"topRight": "60px",
"bottomRight": "60px",
"bottomLeft": "60px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2230%22%20height%3D%2230%22%20fill%3D%22none%22%20viewBox%3D%220%200%2030%2030%22%20class%3D%22w-100%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m29.847%2027.723-5.336-10.64c-.09.719-.24%201.437-.51%202.096a9.5%209.5%200%200%201-.958%201.887l2.16%204.315-12.266-5.125a4.7%204.7%200%200%201-2.58-2.668c-.45-1.23-.39-2.548.21-3.688l4.44-8.904%204.438%208.874c.571%201.17.662%202.487.21%203.688-.45%201.23-1.348%202.157-2.579%202.667l-.06.03%203.447%201.438a8%208%200%200%200%202.1-3.058%207.76%207.76%200%200%200-.33-6.175L16.383.87c-.24-.54-.78-.87-1.378-.87s-1.138.33-1.379.87L7.812%2012.497a7.78%207.78%200%200%200-.33%206.175%207.85%207.85%200%200%200%204.287%204.465l16.1%206.743c.18.09.39.12.6.12.42%200%20.84-.18%201.139-.48.42-.51.51-1.23.24-1.798%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22m9.312%2023.5-4.5%201.887%202.16-4.284c-.39-.6-.72-1.23-.958-1.887a10.6%2010.6%200%200%201-.51-2.097L.166%2027.726c-.3.57-.18%201.287.241%201.737.3.33.72.48%201.138.48.21%200%20.42-.03.601-.12L12.97%2025.3l-1.86-.781c-.63-.24-1.228-.6-1.798-1.02z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://appfire.com/favicons/favicon-32x32.png",
"ogImage": null,
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Appfire' as inferred from the page title and URL.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a demo",
"reasoning": "Button #0 ('Book a demo') is the primary CTA because it uses the vibrant brand color #336FE6, which is consistent with the primary color scheme, and has action-oriented text encouraging user engagement."
},
"secondary": {
"index": 3,
"text": "See plans and pricing",
"reasoning": "Button #3 ('See plans and pricing') is selected as the secondary CTA because it has a transparent background, differentiating it from the primary button's vibrant color, and offers additional information, which is typical for secondary actions."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals and development teams"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Appfire' as inferred from the page title and URL.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}