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"google_fonts_url": "https://fonts.google.com/specimen/Arial"
},
{
"family": "Recoleta",
"google_fonts_url": "https://fonts.google.com/specimen/Recoleta"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Arial&family=Recoleta&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/ginkgo-bioworks",
"agent_instructions": "You are designing or implementing in Ginkgo Bioworks's brand identity.\n\n# Brand profile\n- Company: Ginkgo Bioworks\n- Source: http://ginkgobioworks.com\n- Color scheme: light\n\n# Colors\n- primary: #0B1F30\n- secondary: #0082F3\n- accent: #3898EC\n- background: #666666\n- textPrimary: #666666\n- link: #3898EC\n\n# Typography\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Recoleta — https://fonts.google.com/specimen/Recoleta\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#0B1F30, textColor=#FCFCFC, borderColor=#0B1F30, borderRadius=36px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FCFCFC, borderColor=#0B1F30, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: biotechnology professionals and researchers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/ginkgo-bioworks.json",
"page_markdown": "# Ginkgo Bioworks Brand Identity\n\nA complete profile of **Ginkgo Bioworks**'s visual system — colors, typography, components, and personality — extracted from http://ginkgobioworks.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/ginkgo-bioworks\n- Machine-readable JSON: https://characterquilt.com/branding/ginkgo-bioworks.json\n- Per-page llms.txt: https://characterquilt.com/branding/ginkgo-bioworks/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0B1F30 |\n| Accent | #3898EC |\n| Body Font | Arial |\n| Heading Font | Recoleta |\n\n## Color Palette\n\n- primary: #0B1F30\n- secondary: #0082F3\n- accent: #3898EC\n- background: #666666\n- textPrimary: #666666\n- link: #3898EC\n\n## Typography\n\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Recoleta — https://fonts.google.com/specimen/Recoleta\n\n## Visual Assets\n\n- Logo: 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Favicon: https://cdn.prod.website-files.com/691b94a518664e13feebd656/692cd9483fa5128ac974c028_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/691b94a518664e13feebd656/69308b88f72f462041694fa4_Ginkgo_Logo_Lockup.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#0B1F30, textColor=#FCFCFC, borderColor=#0B1F30, borderRadius=36px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FCFCFC, borderColor=#0B1F30, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: biotechnology professionals and researchers\n\n## Ginkgo Bioworks Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Ginkgo Bioworks | Autonomous Labs for Biotechnology**\n - Image: https://cdn.prod.website-files.com/691b94a518664e13feebd656/696a9882ffa08ad0e0d43aad_IMG_4868.jpg\n - Source: http://www.ginkgobioworks.com/\n- **Introducing the Autonomous Lab**\n - Image: https://i.vimeocdn.com/video/2092174989-7e767b78c8e9b0bc456107e8e8a8e54ae1719ad15e07dff777b267d78e41b584-d?f=webp\n - Source: http://www.ginkgobioworks.com/\n- **Ginkgo Bioworks | Autonomous Labs for Biotechnology**\n - Image: https://cdn.prod.website-files.com/691b94a518664e13feebd656/69308b88f72f462041694fa4_Ginkgo_Logo_Lockup.jpg\n - Source: http://www.ginkgobioworks.com/\n- **Ginkgo Bioworks | Autonomous Labs for Biotechnology**\n - Image: https://cdn.prod.website-files.com/691b94a518664e13feebd656/691c1157b7888cf17204d7cc_our_infrastructure_h_card.webp\n - Source: http://www.ginkgobioworks.com/\n- **Investor Relations - Ginkgo Bioworks**\n - Image: https://s28.q4cdn.com/823357996/files/images/latest-news.png\n - Source: https://investors.ginkgobioworks.com/overview/default.aspx\n- **Governance - Ginkgo Bioworks**\n - Image: https://s28.q4cdn.com/823357996/files/images/management/tom_thumbnail.jpg\n - Source: https://investors.ginkgobioworks.com/governance/default.aspx\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Recoleta\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Palatino Linotype\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0B1F30\",\n \"secondary\": \"#0082F3\",\n \"accent\": \"#3898EC\",\n \"background\": \"#666666\",\n \"textPrimary\": \"#666666\",\n \"link\": \"#3898EC\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Arial\",\n \"heading\": \"Recoleta\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Recoleta\",\n \"Palatino Linotype\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Ag\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Ag\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": 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\"favicon\": \"https://cdn.prod.website-files.com/691b94a518664e13feebd656/692cd9483fa5128ac974c028_favicon.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/691b94a518664e13feebd656/69308b88f72f462041694fa4_Ginkgo_Logo_Lockup.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 4,\n \"text\": \"Book a meeting\",\n \"reasoning\": \"Button #4 has a dark background color (#0B1F30) which aligns with the primary brand color and features action-oriented text 'Book a meeting', making it a strong candidate for the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 8,\n \"text\": \"Book a Meeting\",\n \"reasoning\": \"Button #8 has a transparent background, providing a clear contrast to the primary button's dark color, and features the text 'Book a Meeting', which is a common secondary action.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"biotechnology professionals and researchers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}