llms.txt
GIMO Brand Identity
A complete profile of GIMO's visual system — colors, typography, components, and personality — extracted from https://gimo.vn/en. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #08226C |
| Accent | #1B6AFB |
| Body Font | AnekLatin |
| Heading Font | Inter Display |
Color Palette
- primary: #08226C
- secondary: #08226D
- accent: #1B6AFB
- background: #FFFFFF
- textPrimary: #1B6AFB
- link: #1B6AFB
Typography
- primary: AnekLatin — https://fonts.google.com/specimen/AnekLatin
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- input: background=#1B6AFB, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#1B6AFB, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1B6AFB, borderRadius=16px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: employees and businesses seeking payroll solutions
GIMO Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- GIMO x Mobicast: Enhancing Employees' Welfare With An On-demand Payment Platform - Gimo
- Blog Gimo - Gimo
- Image:
- Source: https://gimo.vn/en/blog-gimo/
- GIMO backed by Silicon Valley's Y Combinator - Gimo
- GIMO TEAM, Tác giả tại Gimo - Page 3 of 4
- Image:
- Source: https://gimo.vn/en/author/gimo/page/3/
- GIMO joins in with the festivities of Binh Duong's Labor Month 2022 - Gimo
- Blog Gimo - Gimo
- Image:
- Source: https://gimo.vn/en/blog-gimo/
Working with these fonts
Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter Display",
"role": "display"
},
{
"family": "AnekLatin",
"role": "body"
}
],
"colors": {
"primary": "#08226C",
"secondary": "#08226D",
"accent": "#1B6AFB",
"background": "#FFFFFF",
"textPrimary": "#1B6AFB",
"link": "#1B6AFB"
},
"typography": {
"fontFamilies": {
"primary": "AnekLatin",
"heading": "Inter Display"
},
"fontStacks": {
"heading": [
"Inter_Display"
],
"body": [
"Inter_Display"
],
"paragraph": [
"Inter_Display"
]
},
"fontSizes": {
"h1": "16px",
"h2": "64px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"input": {
"background": "#1B6AFB",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#1B6AFB",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#1B6AFB",
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "16px",
"bottomLeft": "16px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://gimo.vn/wp-content/uploads/2025/04/GimoLogo_Beige.png",
"favicon": "https://gimo.vn/wp-content/uploads/2025/04/Favicon-1.png",
"ogImage": "https://gimo.vn/wp-content/uploads/2025/04/20250410-141201-1-1024x513.jpg",
"logoHref": "/en/home",
"logoAlt": "GIMO is one of the fastest payroll solutions for businesses"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is in the header, visible, and matches the brand name 'Gimo'. It links to the homepage, making it the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 4,
"text": "Request Demo",
"reasoning": "Button #4 has a vibrant blue background (#1B6AFB) and action-oriented text 'Request Demo', making it a strong primary CTA."
},
"secondary": {
"index": 5,
"text": "Request a Demo",
"reasoning": "Button #5 has a white background (#FFFFFF) with blue text, providing a clear contrast to the primary button's vibrant color, suitable for a secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "employees and businesses seeking payroll solutions"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is in the header, visible, and matches the brand name 'Gimo'. It links to the homepage, making it the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}