# GIMO Brand Identity

A complete profile of **GIMO**'s visual system — colors, typography, components, and personality — extracted from [https://gimo.vn/en](https://gimo.vn/en). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://gimo.vn/en.

- **Primary**: #08226C
  - rgb(8, 34, 108)
- **Secondary**: #08226D
  - rgb(8, 34, 109)
- **Accent**: #1B6AFB
  - rgb(27, 106, 251)
- **Background**: #FFFFFF
  - rgb(255, 255, 255)
- **Text Primary**: #1B6AFB
  - rgb(27, 106, 251)
- **Link**: #1B6AFB
  - rgb(27, 106, 251)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: AnekLatin ([Google Fonts →](https://fonts.google.com/specimen/AnekLatin))
- **Heading**: Inter Display ([Google Fonts →](https://fonts.google.com/specimen/Inter+Display))

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using GIMO's actual button styles.

### Input

- **Input**: background #1B6AFB, textColor #FFFFFF, borderColor null, borderRadius 0px, shadow none

### Button Primary

- **Button Primary**: background #1B6AFB, textColor #FFFFFF, borderRadius 12px, shadow none

### Button Secondary

- **Button Secondary**: background #FFFFFF, textColor #1B6AFB, borderRadius 16px, shadow none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: employees and businesses seeking payroll solutions

## GIMO Brand in the Wild

Image: [gimo.vn](https://gimo.vn/wp-content/uploads/2022/06/5_4.png)

Image: [gimo.vn](https://gimo.vn/wp-content/uploads/2025/08/banner-blog.jpg)

Image: [gimo.vn](https://gimo.vn/wp-content/uploads/2022/06/socialkit-yc-dec10-02-scaled.jpg)

Image: [gimo.vn](https://gimo.vn/wp-content/uploads/2022/06/blog-thumbnail-2.jpg)

Image: [gimo.vn](https://gimo.vn/wp-content/uploads/2022/06/microsoftteams-image-10-scaled.jpg)

Image: [gimo.vn](https://gimo.vn/wp-content/uploads/2022/10/Frame-55.png)

## Frequently Asked Questions

**What is GIMO's primary brand color?**

GIMO's primary brand color is #08226C. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does GIMO use?**

GIMO uses #1B6AFB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does GIMO use?**

GIMO uses AnekLatin for body text and Inter Display for headings. Fonts were detected on https://gimo.vn/en as part of their live design system.

**Does GIMO use a light or dark theme?**

GIMO's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find GIMO's logo?**

GIMO's logo is available directly on their site (https://gimo.vn/en). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**

This profile was extracted from https://gimo.vn/en using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GIMO.

## Methodology

Brand data on this page was extracted from [https://gimo.vn/en](https://gimo.vn/en) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by GIMO.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "display"
    },
    {
      "family": "AnekLatin",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#08226C",
    "secondary": "#08226D",
    "accent": "#1B6AFB",
    "background": "#FFFFFF",
    "textPrimary": "#1B6AFB",
    "link": "#1B6AFB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AnekLatin",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "Inter_Display"
      ],
      "body": [
        "Inter_Display"
      ],
      "paragraph": [
        "Inter_Display"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#1B6AFB",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1B6AFB",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1B6AFB",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://gimo.vn/wp-content/uploads/2025/04/GimoLogo_Beige.png",
    "favicon": "https://gimo.vn/wp-content/uploads/2025/04/Favicon-1.png",
    "ogImage": "https://gimo.vn/wp-content/uploads/2025/04/20250410-141201-1-1024x513.jpg",
    "logoHref": "/en/home",
    "logoAlt": "GIMO is one of the fastest payroll <br> solutions for businesses"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "employees and businesses seeking payroll solutions"
  } 
}
```