Gimlet Labs Brand: Colors, Fonts, Logo & Visual Identity

Gimlet Labs Brand Identity

A complete profile of Gimlet Labs's visual system — colors, typography, components, and personality — extracted from https://gimletlabs.ai/. Built for designers, agents, and AI tools.

Colors

Color Palette

Brand palette extracted from https://gimletlabs.ai/.

Primary: #4D71BD
Accent: #9CA3AF
Background: #EEEEEB
Text Primary: #1E1E23
Link: #9CA3AF

Typography

Each font links to its Google Fonts page where available.

Primary: Inter Google Fonts →
Heading: Inter Google Fonts →

Visual Assets

Favicon

Social Card

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Gimlet Labs Brand in the Wild

Source: gimletlabs.ai

Frequently Asked Questions

What is Gimlet Labs's primary brand color?
Gimlet Labs's primary brand color is #4D71BD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Gimlet Labs use?
Gimlet Labs uses #9CA3AF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Gimlet Labs use?
Gimlet Labs uses Inter as the primary typeface across body and headings.
Does Gimlet Labs use a light or dark theme?
Gimlet Labs's primary site uses a light color scheme, with a background of #EEEEEB.
How was this brand profile generated?
This profile was extracted from https://gimletlabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gimlet Labs.

Methodology

Brand data on this page was extracted from https://gimletlabs.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Gimlet Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Overpass Mono", "role": "monospace"},
    {"family": "Inter", "role": "body"}
  ],
  "colors": {
    "primary": "#4D71BD",
    "accent": "#9CA3AF",
    "background": "#EEEEEB",
    "textPrimary": "#1E1E23",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": ["Inter", "sans-serif"],
      "body": ["Inter"],
      "paragraph": ["Inter", "sans-serif"]
    },
    "fontSizes": {
      "h1": "27px",
      "h2": "18px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": "https://gimletlabs.ai/favicon.svg",
    "ogImage": "https://gimletlabs.ai/og-image.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}