Gigwell Brand Identity

A complete profile of Gigwell's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #566471
• accent: #00B0FF
• background: #FFFFFF
• textPrimary: #333333
• link: #42A8DE

Typography

• primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
• heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#97A2A5, borderRadius=5px, shadow=none
• buttonPrimary: background=#00B0FF, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#42A8DE, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: event managers and booking professionals

Gigwell Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How to Create an EPK that Actually Books Gigs: Free Checklist, EPK Examples, and Template
  • Image:
  • Source: Gigwell Blog
• Gigwell Blog: Artists
  • Image: .png)
  • Source: Gigwell Blog
• FIVE STEPS TO BOOKING MORE GIGS
  • Image:
  • Source: Gigwell Post
• Gigwell Blog: General
  • Image:
  • Source: Gigwell Blog
• Overnight Trip Duffle Black Camo
  • Image:
  • Source: Gigwell Shop
• Gigwell Blog: Artists
  • Image:
  • Source: Gigwell Blog

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Proxima Nova",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#566471",
  "accent": "#00B0FF",
  "background": "#FFFFFF",
  "textPrimary": "#333333",
  "link": "#42A8DE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Proxima Nova",
   "heading": "Proxima Nova"
  },
  "fontStacks": {
   "heading": ["proxima-nova","sans-serif"],
   "body": ["Arial","Helvetica Neue","Helvetica","sans-serif"],
   "paragraph": ["proxima-nova","sans-serif"]
  },
  "fontSizes": {
   "h1": "20px",
   "h2": "20px",
   "body": "28px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "7px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": "#97A2A5",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#00B0FF",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#42A8DE",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/5846f65e243125b35074774d/607f6098819c3708093e7bc0_gigwell-logo-white-shadow.svg",
  "favicon": "https://cdn.prod.website-files.com/5846f65e243125b35074774d/598cdb42c327c10001ec59b4_favicon.png",
  "ogImage": "https://statics.gigwell.com/opengraph_full_logo.jpg"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "event managers and booking professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}