Gigs Brand Identity

A complete profile of Gigs's visual system — colors, typography, components, and personality — extracted from https://gigs.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/gigs
• Machine-readable JSON: https://characterquilt.com/branding/gigs.json
• Per-page llms.txt: https://characterquilt.com/branding/gigs/llms.txt

Quick Facts

Color Palette

• primary: #596368
• secondary: #0E1C21
• accent: #E1EBE8
• background: #FFFFFF
• textPrimary: #122027
• link: #122027

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://gigs.com/_next/static/media/logo.07u2e0r_shhn6.svg
• Favicon: https://gigs.com/favicon.ico
• Social card (og:image): https://a.storyblok.com/f/231660/2400x1260/d571d70c0b/opengraph-gigs.jpg

UI Components

• buttonPrimary: background=#E1EBE8, textColor=#122027, borderRadius=24px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#122027, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Gigs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What is Telecom-as-a-Service?
  • Image:
  • Source: Source
• Mobile Virtual Network Enabler (MVNE): Everything you need to know
  • Image:
  • Source: Source
• Game of Phones
  • Image:
  • Source: Source
• Gigs for Devices: SIMs and wireless subscriptions for phones, tablets and wearables
  • Image:
  • Source: Source
• Embedded connectivity: The opportunity for tech brands
  • Image:
  • Source: Source
• Switch to Gigs
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#596368",
    "secondary": "#0E1C21",
    "accent": "#E1EBE8",
    "background": "#FFFFFF",
    "textPrimary": "#122027",
    "link": "#122027"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "75px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E1EBE8",
      "textColor": "#122027",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#122027",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://gigs.com/_next/static/media/logo.07u2e0r_shhn6.svg",
    "favicon": "https://gigs.com/favicon.ico",
    "ogImage": "https://a.storyblok.com/f/231660/2400x1260/d571d70c0b/opengraph-gigs.jpg",
    "logoHref": "/",
    "logoAlt": "Gigs"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Gigs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "FintechBank card meets SIM card",
      "reasoning": "Button #5 has a vibrant green background (#E1EBE8) and action-oriented text, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Sign inContact us",
      "reasoning": "Button #0 has a light background (#FFFFFF) and is less prominent, suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Gigs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}