llms.txt

Ghost Brand Identity

A complete profile of Ghost's visual system — colors, typography, components, and personality — extracted from https://ghost.org/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #94A3B8
Accent #D1FF19
Body Font InterVariable
Heading Font InterDisplay

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: content creators and bloggers

Ghost Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { 
 "family": "InterVariable",  
 "role": "body"  
 },
 { 
 "family": "InterDisplay",  
 "role": "heading"  
 }
 ],
 "colors": {
 "primary": "#94A3B8",
 "accent": "#D1FF19",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#1A2E05"
 },
 "typography": {
 "fontFamilies": {
 "primary": "InterVariable",
 "heading": "InterDisplay"
 },
 "fontStacks": {
 "heading": [
 "InterDisplay",
 "sans-serif"
 ],
 "body": [
 "InterVariable",
 "sans-serif"
 ],
 "paragraph": [
 "InterDisplay",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "96px",
 "h2": "12px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#D1FF19",
 "textColor": "#000000",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#15171A",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 0px 1px 0px, rgba(0, 0, 0, 0.03) 0px 2px 6px 0px"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20294%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20class%3D%22ghost-orb-logo%22%20height%3D%2240px%22%20data-fc-idx%3D%220%22%3E%0A%3Cstyle%3E%0Asvg.ghost-orb-logo%20%7B%0A%20%20%20%20background-size%3A%20100%25%20100%25%3B%0A%20%20%20%20background-repeat%3A%20no-repeat%3B%0A%20%20%20%20background-image%3A%20url(%2Fimages%2Flogos%2Flogo-black-1.webp)%3B%0A%7D%0A%3C%2Fstyle%3E%0A%3C%2Fsvg%3E",
 "favicon": null,
 "ogImage": "https://ghost.org/images/meta/ghost-6.png",
 "logoHref": "/",
 "logoAlt": "svg.ghost-orb-logo {\n background-size: 100% 100%;\n background-repeat: no-repeat;\n background-image: url(/images/logos/logo-black-1.webp);\n}"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Ghost'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Start publishing now →",
 "reasoning": "Button #1 has a vibrant green background (#D1FF19) and action-oriented text 'Start publishing now →', making it the most prominent CTA."
 },
 "secondary": {
 "index": 0,
 "text": "Get Started — free",
 "reasoning": "Button #0 has a dark background (#15171A) and supportive text 'Get Started — free', making it a suitable secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "content creators and bloggers"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Ghost'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}