Ghost Brand Identity

A complete profile of Ghost's visual system — colors, typography, components, and personality — extracted from https://ghost.org/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ghost.org/.
primary
#94A3B8
rgb(148, 163, 184)
accent
#D1FF19
rgb(209, 255, 25)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#1A2E05
rgb(26, 46, 5)

Typography

Each font links to its Google Fonts page where available.
primary
InterVariable
InterVariable Google Fonts →
heading
InterDisplay
InterDisplay Google Fonts →

Visual Assets

%3B%0A%7D%0A%3C%2Fstyle%3E%0A%3C%2Fsvg%3E)
Logo

Social Card

UI Components

Live previews rendered using Ghost's actual button styles.

Button Primary
buttonPrimary
background #D1FF19
textColor #000000
borderRadius 8px
shadow none

Button Secondary
buttonSecondary
background #15171A
textColor #FFFFFF
borderRadius 6px
shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 0px 1px 0px, rgba(0, 0, 0, 0.03) 0px 2px 6px 0px

Brand Personality

Tone: modern
Energy: medium
Audience: content creators and bloggers

Ghost Brand in the Wild

Image: ghost.org

Image: storage.ghost.io

Image: pbcdn1.podbean.com

Image: us1.discourse-cdn.com

Image: gmffestival.org

Image: storage.ghost.io

Frequently Asked Questions

What is Ghost's primary brand color?
Ghost's primary brand color is #94A3B8. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ghost use?
Ghost uses #D1FF19 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ghost use?
Ghost uses InterVariable for body text and InterDisplay for headings. Fonts were detected on https://ghost.org/ as part of their live design system.

Does Ghost use a light or dark theme?
Ghost's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Ghost's logo?
Ghost's logo is available directly on their site (https://ghost.org/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://ghost.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ghost.

Methodology

Brand data on this page was extracted from https://ghost.org/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ghost.