genomelink.json

Genomelink Brand Identity

A complete profile of Genomelink's visual system — colors, typography, components, and personality — extracted from https://genomelink.io/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #263856
Accent #FF7C11
Body Font SF Pro Text
Heading Font SF Pro Text

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: individuals interested in DNA and ancestry insights

Genomelink Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Pro Text",
      "role": "body"
    },
    {
      "family": "Lexend Deca",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#263856",
    "secondary": "#4582C9",
    "accent": "#FF7C11",
    "background": "#FFFFFF",
    "textPrimary": "#FF7C11",
    "link": "#FF7C11"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Text",
      "heading": "SF Pro Text"
    },
    "fontStacks": {
      "heading": [
        "Lexend Deca",
        "Lexend Fallback",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Lexend Deca",
        "Lexend Fallback",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "16px",
      "body": "76px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#3898EC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF7C11",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#7ABF43",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://res.cloudinary.com/dmwhvqybn/image/upload/v1775781612/pages/_shared/6299ed024a14fdb66925b01a-genomelink-logo-footer.svg",
    "favicon": "https://res.cloudinary.com/dmwhvqybn/image/upload/v1775781580/pages/_shared/6858c5c6aa21fa380b6c7042-favicon-f75e85e4d2c0.png",
    "ogImage": "https://res.cloudinary.com/dmwhvqybn/image/upload/v1775797202/pages/_shared/620513fbd4fdcea03379435d-620513fbd4fdcea03379435d_genomelink-min.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Genomelink'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Upload My DNA — Free",
      "reasoning": "Button #3 'Upload My DNA — Free' is likely the primary CTA due to its action-oriented text and vibrant brand color (#FF7C11), which aligns with the site's focus on DNA services."
    },
    "secondary": {
      "index": 7,
      "text": "AGREE & PROCEED",
      "reasoning": "Button #1 'AGREE & PROCEED' is selected as secondary due to its different color group (#7ABF43) and supportive action text, often used for consent or continuation actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "individuals interested in DNA and ancestry insights"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Genomelink'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}