General Proximity Brand Identity

A complete profile of General Proximity's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #0082F3
• accent: #0F87FF
• background: #000000
• textPrimary: #000000
• link: #0F87FF

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: biotechnology professionals and researchers

General Proximity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dr. Scott Forrest Joins General Proximity's Strategic Advisory Board | General Proximity
  • Image:
  • Source: https://www.generalproximity.bio/newsposts/dr-scott-forrest-joins-general-proximitys-strategic-advisory-board
• Axios Exclusive: General Proximity Gets $8M for Drug Discovery | General Proximity
  • Image:
  • Source: https://www.generalproximity.bio/newsposts/exclusive-gp-gets-8m-for-drug-discovery
• General Proximity De-Stealths with $16M to Pioneer Next-Gen Induced Proximity Medicines for 'Undruggable' Targets | General Proximity
  • Image:
  • Source: https://www.generalproximity.bio/newsposts/general-proximity-de-stealths-with-16m-to-pioneer-next-gen-induced-proximity-medicines-for-undruggable-targets
• Archive - General Proximity
  • Image:
  • Source: https://blog.generalproximity.bio/archive
• Latest News & Insights | General Proximity
  • Image:
  • Source: https://www.generalproximity.bio/news
• General Proximity | Armand B. Cognetta III | Substack
  • Image:
  • Source: https://blog.generalproximity.bio/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{  
 "colorScheme": "dark",  
 "fonts": [  
 {  
 "family": "Abcmarfa",  
 "role": "unknown"  
 },  
 {  
 "family": "Arial",  
 "role": "body"  
 }  
],  
 "colors": {  
 "primary": "#3898EC",  
 "secondary": "#0082F3",  
 "accent": "#0F87FF",  
 "background": "#000000",  
 "textPrimary": "#000000",  
 "link": "#0F87FF"  
 },  
 "typography": {  
 "fontFamilies": {  
 "primary": "Arial",  
 "heading": "Arial"  
 },  
 "fontStacks": {  
 "heading": [  
 "Abcmarfa",  
 "Arial",  
 "sans-serif"  
 ],  
 "body": [  
 "Abcmarfa",  
 "Arial",  
 "sans-serif"  
 ],  
 "paragraph": [  
 "Abcmarfa",  
 "Arial",  
 "sans-serif"  
 ]  
 },  
 "fontSizes": {  
 "h1": "140px",  
 "h2": "72px",  
 "body": "20px"  
 }  
 },  
 "spacing": {  
 "baseUnit": 4,  
 "borderRadius": "16px"  
 },  
 "components": {  
 "buttonPrimary": {  
 "background": "#FFFFFF",  
 "textColor": "#000000",  
 "borderRadius": "0px",  
 "borderRadiusCorners": {  
 "topLeft": "0px",  
 "topRight": "0px",  
 "bottomRight": "0px",  
 "bottomLeft": "0px"  
 },  
 "shadow": "none"  
 }  
},  
 "images": {  
 "logo": "https://cdn.prod.website-files.com/6733cc83f163165c57c972df/6761c0d619a9810afc4ed7d2_gplogo.svg",  
 "favicon": "https://cdn.prod.website-files.com/6733cc83f163165c57c972df/67697fd5ecf082b10bce5ecc_favicon.png",  
 "ogImage": "https://cdn.prod.website-files.com/6733cc83f163165c57c972df/676200443e39b9826b99f984_webclip.png",  
 "logoHref": "/",  
 "logoAlt": "General Proximity Logo"  
 },  
 "__llm_logo_reasoning": {  
 "selectedIndex": 0,  
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'General Proximity'.",  
 "confidence": 0.95,  
 "source": "llm"  
 },  
 "__llm_button_reasoning": {  
 "primary": {  
 "index": 1,  
 "text": "Join Us",  
 "reasoning": "The 'Join Us' button is likely the primary CTA due to its action-oriented text, suggesting engagement and participation, which aligns with typical primary CTA goals."  
 },  
 "secondary": {  
 "index": 0,  
 "text": "Subscribe",  
 "reasoning": "The 'Subscribe' button serves as a secondary action, offering a less immediate commitment than 'Join Us', and is a common secondary action on websites."  
 },  
 "confidence": 0.9  
 },  
 "personality": {  
 "tone": "modern",  
 "energy": "medium",  
 "targetAudience": "biotechnology professionals and researchers"  
 },  
 "designSystem": {  
 "framework": "custom",  
 "componentLibrary": ""  
 },  
 "confidence": {  
 "buttons": 0.9,  
 "colors": 0.9,  
 "overall": 0.9  
 },  
 "__llm_metadata": {  
 "logoSelection": {  
 "llmCalled": true,  
 "llmSucceeded": true,  
 "finalSource": "llm",  
 "rawLogoSelection": {  
 "selectedLogoIndex": 0,  
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'General Proximity'.",  
 "confidence": 0.95  
 }  
 },  
 "buttonClassification": {  
 "llmCalled": true,  
 "llmSucceeded": true  
 }  
} 
}