general proximity.json
General Proximity Brand Identity
A complete profile of General Proximity's visual system — colors, typography, components, and personality — extracted from https://www.generalproximity.bio/. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #0F87FF |
| Body Font | Arial |
| Heading Font | Arial |
Color Palette
- primary: #3898EC
- secondary: #0082F3
- accent: #0F87FF
- background: #000000
- textPrimary: #000000
- link: #0F87FF
Typography
- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: biotechnology professionals and researchers
General Proximity Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
Dr. Scott Forrest Joins General Proximity's Strategic Advisory Board | General Proximity
Source: Link
Axios Exclusive: General Proximity Gets $8M for Drug Discovery | General Proximity
Source: Link
General Proximity De-Stealths with $16M to Pioneer Next-Gen Induced Proximity Medicines for 'Undruggable' Targets | General Proximity
Source: Link
Archive - General Proximity
Source: Link
Latest News & Insights | General Proximity
Source: Link
General Proximity | Armand B. Cognetta III | Substack
Source: Link
Working with these fonts
Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.