General Legal Brand Identity

A complete profile of General Legal's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #AE7F3D
• secondary: #0082F3
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #3898EC

Typography

• primary: Geist — Google Fonts
• heading: Geist — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=999px, shadow=none
• buttonSecondary: background=#E6E6E6, textColor=#000000, borderRadius=999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: fast growing companies

General Legal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About the Firm | General Legal
  • Image:
  • Source: About Us
• Our Attorneys | General Legal
  • Image:
  • Source: Our Attorneys
• Your Lawyer is Worse Than You Think
  • Image:
  • Source: Your Lawyer Article

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and explore different routes to capture font URLs.
4. Save the captured font files locally.
5. Copy the matching @font-face declarations from the page's CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#AE7F3D",
    "secondary": "#0082F3",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E6E6E6",
      "textColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69d3ac38e8e442c9fce520b4/69d3b4a3bd48810635bf7fd4_generallegal.svg",
    "favicon": "https://cdn.prod.website-files.com/69d3ac38e8e442c9fce520b4/69d400635d8f1fe6e8cb3ce0_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/69d3ac38e8e442c9fce520b4/69d95e8aa3fe890deb1be730_horizontal-og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "fast growing companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}