gen1e lifesciences.json

GEn1E Lifesciences Brand Identity

A complete profile of GEn1E Lifesciences's visual system — colors, typography, components, and personality — extracted from https://www.gen1e.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #03BB8E
Body Font Gilroy
Heading Font Gilroy

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

GEn1E Lifesciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gilroy",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#03BB8E",
    "accent": "#03BB8E",
    "background": "#FFFFFF",
    "textPrimary": "#0033EA",
    "link": "#0033EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gilroy",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "sans-serif"
      ],
      "body": [
        "Gilroy",
        "sans-serif"
      ],
      "paragraph": [
        "Gilroy",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "18px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#03BB8E",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0033EA",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65771d5bbe02e3b5de647e13/66395347210378818f4c651d_GEn1E%20logo%20horizontal%20(2).svg",
    "favicon": "https://cdn.prod.website-files.com/65771d5bbe02e3b5de647e13/65784d13a5568b2b9bda658d_Favicon%20GEn1E.png",
    "ogImage": "https://cdn.prod.website-files.com/65771d5bbe02e3b5de647e13/65784e021a7598090c92d980_GEn1E%20Web%20bg.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 ('Contact us') uses a vibrant green color (#03BB8E), which is a strong indicator of a primary call-to-action. It is also labeled as 'primary-button', reinforcing its importance."
    },
    "secondary": {
      "index": 2,
      "text": "Accept Cookies",
      "reasoning": "Button #2 ('Accept Cookies') uses a vibrant blue color (#0033EA), which is distinct from the primary button's green. It serves a secondary function related to cookies, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}