# Gemnote Brand Identity

A complete profile of **Gemnote**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field          | Value      |
|----------------|------------|
| Primary        | #3898EC    |
| Accent         | #F5F2EE    |
| Body Font      | Inter      |
| Heading Font   | Editorialnew|

## Color Palette

- primary: #3898EC
- secondary: #FFDEDE
- accent: #F5F2EE
- background: #F5F2EE
- textPrimary: #22211F
- link: #AAA59B

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Editorialnew — [Google Fonts](https://fonts.google.com/specimen/Editorialnew)

## Visual Assets

- Logo: .png)
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#F5F2EE, textColor=#22211F, borderColor=#22211F, borderRadius=100px, shadow=none
- buttonSecondary: background=#22211F, textColor=#FFFFFF, borderColor=#22211F, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for custom merchandise and packaging solutions

## Gemnote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **10 Tips for a Successful Virtual Sales Kickoff**  
  - Image:   
  - Source: [Gemnote](https://www.gemnote.com/blog/virtual-sales-kickoff-ideas)
- **5 Best Gifts for New Remote Hires**  
  - Image:   
  - Source: [Gemnote](https://www.gemnote.com/blog/best-new-remote-hires-gifts)
- **Holiday Gift Guide With Unique Gift Ideas**  
  - Image:   
  - Source: [Gemnote](https://www.gemnote.com/blog/holiday-gift-guide)
- **10 Best Gifts for Employees who Work from Home in 2020**  
  - Image:   
  - Source: [Gemnote](https://www.gemnote.com/blog/best-work-from-home-gifts)
- **Custom S'well Insulated Water Bottles | Corporate Gifts**  
  - Image:   
  - Source: [Gemnote](https://www.gemnote.com/blog/custom-swell-water-bottles)
- **Ultimate Guide To Rebranding Your Company**  
  - Image:   
  - Source: [Gemnote](https://www.gemnote.com/blog/rebranding-strategy-guide-2020)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Editorialnew",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#3898EC",
  "secondary": "#FFDEDE",
  "accent": "#F5F2EE",
  "background": "#F5F2EE",
  "textPrimary": "#22211F",
  "link": "#AAA59B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Editorialnew"
  },
  "fontStacks": {
   "heading": [
    "Editorialnew",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "33px",
   "h2": "55px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "11px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F5F2EE",
   "textColor": "#22211F",
   "borderColor": "#22211F",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#22211F",
   "textColor": "#FFFFFF",
   "borderColor": "#22211F",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/67d31599def9dec7e6c1b67f_Gemnote_Logo_Black%201%20(1).png",
  "favicon": "https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/690cc6dc6007c2f84aea3086_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/6718ab0c5f7e6e98b11c3a7c/67a5d5c6fb7c52b7fd7b0f12_Gemnote-hero.jpg"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses looking for custom merchandise and packaging solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}
```