Gem Brand Identity

A complete profile of Gem's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0D62FF
• secondary: #EFEFFF
• accent: #0D62FF
• background: #FFFFFF
• textPrimary: #061D46
• link: #061D46

Typography

• primary: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro
• heading: Plus Jakarta — https://fonts.google.com/specimen/Plus+Jakarta

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#17181A, borderColor=#AEB0B6, borderRadius=4px, shadow=none
• buttonPrimary: background=#0D62FF, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#17181A, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: recruitment professionals

Gem Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Career Sites | Gem

• Image:
• Source: https://www.gem.com/blog/introducing-gem-career-sites-powered-by-happydance

Gem @ Transform 2026

• Image:
• Source: https://www.gem.com/resources/events/transform-2026

The Gem Blog — Cut & Polish | Gem

• Image:
• Source: https://www.gem.com/blog

AI Fraud Detection Agent

• Image:
• Source: https://www.gem.com/product/fraud-detection-agent

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Sofia Pro",
   "role": "body"
  },
  {
   "family": "Plus Jakarta",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0D62FF",
  "secondary": "#EFEFFF",
  "accent": "#0D62FF",
  "background": "#FFFFFF",
  "textPrimary": "#061D46",
  "link": "#061D46"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Sofia Pro",
   "heading": "Plus Jakarta"
  },
  "fontStacks": {
   "heading": [
    "Sofia Pro",
    "sans-serif"
   ],
   "body": [
    "Sofia Pro",
    "sans-serif"
   ],
   "paragraph": [
    "Plus Jakarta",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "14px",
   "h2": "70px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#17181A",
   "borderColor": "#AEB0B6",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0D62FF",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#17181A",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.ctfassets.net/wyze6bs9tw5d/4vHRYxk5yEq0vACo4CJDY8/2c1277fae628ad0b9b58c669d4de943b/Logo__1_.svg",
  "favicon": "https://www.gem.com/mkt_resources/favicons/apple-icon-57x57.png",
  "ogImage": "https://images.ctfassets.net/wyze6bs9tw5d/2bJd5W5bF7oW2PNJvIVzd2/687da239b9de0f4379bbbd6afb9ae5f4/Meta_-_Gem_Default_2025_-_ML.png",
  "logoHref": "/",
  "logoAlt": "Gem Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "recruitment professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}