Gauss Brand Identity

A complete profile of Gauss's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00659E
• secondary: #081419
• accent: #438592
• background: #FFFFFF
• textPrimary: #000000
• link: #438592

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking personal credit management solutions

Gauss Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Best Credit Cards For Travel Insurance for August 2022
  • Image:
  • Source: Link
• A 20-Something's Guide To Personal Finance: The Best Books To Help You Get Ahead
  • Image:
  • Source: Link
• Personal loan vs credit line. Which should I choose?
  • Image:
  • Source: Link
• Mastering Your Finances: The Ultimate Guide to Credit Card Debt Consolidation
  • Image:
  • Source: Link
• The Top 8 Credit Card Debt Tips from Reddit You Need to See
  • Image:
  • Source: Link
• Ways to Consolidate Credit Card Debt According to Reddit
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

Programmatic alternative: use Playwright or Puppeteer.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#00659E",
  "secondary": "#081419",
  "accent": "#438592",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#438592"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Times New Roman"
   ],
   "paragraph": [
    "Times New Roman"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 10,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://static.tildacdn.one/tild6165-3931-4338-b930-643866363937/gauss2.png",
  "favicon": "https://static.tildacdn.one/tild3033-6236-4062-a165-326332326339/logo_icon.png",
  "ogImage": "https://static.tildacdn.one/tild3734-3465-4430-b062-306537356439/Frame_823425443.jpg",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "individuals seeking personal credit management solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}