llms.txt

Gas Pos Brand Identity

A complete profile of Gas Pos's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0000EE
Accent #9E1B32
Body Font Open Sans
Heading Font Avenir LT W01 35 Light

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: gas station and truck stop owners

Gas Pos Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around.
  4. For each captured font URL, right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  },
  {
   "family": "Avenir LT W01 35 Light",
   "role": "heading"
  },
  {
   "family": "Lulo Clean W01 One Bold",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#116DFF",
  "accent": "#9E1B32",
  "background": "#FFFFFF",
  "textPrimary": "#9E1B32",
  "link": "#9E1B32"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Avenir LT W01 35 Light"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "avenir-lt-w01_35-light1475496",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "10px",
   "h2": "10px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#9E1B32",
   "textColor": "#0000EE",
   "borderRadius": "100px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%2219.03%206.5%20162.939%20177.752%22%20viewBox%3D%2219.03%206.5%20162.939%20177.752%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22presentation%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cg%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M63.468%2050.937a3.705%203.705%200%200%201%203.703-3.703%203.695%203.695%200%200%201%203.703%203.703v7.406h58.788a.463.463%200%200%200%20.463-.463v-28.7a.463.463%200%200%200-.463-.463h-87.95a.463.463%200%200%200-.463.463v28.7c0%20.256.207.463.463.463h21.756v-7.406z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M180.749%2055.59l-12.507-12.514a3.708%203.708%200%200%200-5.236%200%203.712%203.712%200%200%200%200%205.244l11.422%2011.422a.463.463%200%200%201%20.136.327v98.261c0%206.136-4.974%2011.109-11.109%2011.109-6.136%200-11.109-4.974-11.109-11.109v-40.735c0-8.163-6.64-14.813-14.813-14.813v-7.406H34.306a.463.463%200%200%200-.463.463v84.247a4.166%204.166%200%200%200%204.166%204.166h95.356a4.166%204.166%200%200%200%204.166-4.166v-69.897a7.41%207.41%200%200%201%207.406%207.406v40.735c0%2010.226%208.29%2018.516%2018.516%2018.516%2010.226%200%2018.516-8.29%2018.516-18.516V58.538a4.163%204.163%200%200%200-1.22-2.948z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M33.843%2087.969h114.798a3.693%203.693%200%200%200%203.703-3.703v-73.6a4.166%204.166%200%200%200-4.166-4.166H23.196a4.166%204.166%200%200%200-4.166%204.166v73.6a3.702%203.702%200%200%200%203.703%203.703h11.11zm0-62.491a4.166%204.166%200%200%201%204.166-4.166h95.356a4.166%204.166%200%200%201%204.166%204.166v36.106a4.166%204.166%200%200%201-4.166%204.166H38.009a4.166%204.166%200%200%201-4.166-4.166V25.478z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E",
 "favicon": "https://static.parastorage.com/client/pfavico.ico",
 "ogImage": null,
 "logoHref": "https://www.gaspos.co"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 2,
 "reasoning": "Selected #2 because it is the largest visible logo in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Watch Demo",
 "reasoning": "Button #0 'Watch Demo' uses the vibrant brand color #9E1B32 and is likely a key action for engaging users with the product."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "gas station and truck stop owners"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 2,
 "selectedLogoReasoning": "Selected #2 because it is the largest visible logo in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}