# Gas Pos Brand Identity

A complete profile of **Gas Pos**'s visual system — colors, typography, components, and personality — extracted from https://gaspos.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/gas-pos
- Machine-readable JSON: https://characterquilt.com/branding/gas-pos.json
- Per-page llms.txt: https://characterquilt.com/branding/gas-pos/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #9E1B32 |
| Body Font | Open Sans |
| Heading Font | Avenir LT W01 35 Light |

## Color Palette

- primary: #0000EE
- secondary: #116DFF
- accent: #9E1B32
- background: #FFFFFF
- textPrimary: #9E1B32
- link: #9E1B32

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Avenir LT W01 35 Light — https://fonts.google.com/specimen/Avenir+LT+W01+35+Light

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%2219.03%206.5%20162.939%20177.752%22%20viewBox%3D%2219.03%206.5%20162.939%20177.752%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22presentation%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cg%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M63.468%2050.937a3.705%203.705%200%200%201%203.703-3.703%203.695%203.695%200%200%201%203.703%203.703v7.406h58.788a.463.463%200%200%200%20.463-.463v-28.7a.463.463%200%200%200-.463-.463h-87.95a.463.463%200%200%200-.463.463v28.7c0%20.256.207.463.463.463h21.756v-7.406z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M180.749%2055.59l-12.507-12.514a3.708%203.708%200%200%200-5.236%200%203.712%203.712%200%200%200%200%205.244l11.422%2011.422a.463.463%200%200%201%20.136.327v98.261c0%206.136-4.974%2011.109-11.109%2011.109-6.136%200-11.109-4.974-11.109-11.109v-40.735c0-8.163-6.64-14.813-14.813-14.813v-7.406H34.306a.463.463%200%200%200-.463.463v84.247a4.166%204.166%200%200%200%204.166%204.166h95.356a4.166%204.166%200%200%200%204.166-4.166v-69.897a7.41%207.41%200%200%201%207.406%207.406v40.735c0%2010.226%208.29%2018.516%2018.516%2018.516%2010.226%200%2018.516-8.29%2018.516-18.516V58.538a4.163%204.163%200%200%200-1.22-2.948z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M33.843%2087.969h114.798a3.693%203.693%200%200%200%203.703-3.703v-73.6a4.166%204.166%200%200%200-4.166-4.166H23.196a4.166%204.166%200%200%200-4.166%204.166v73.6a3.702%203.702%200%200%200%203.703%203.703h11.11zm0-62.491a4.166%204.166%200%200%201%204.166-4.166h95.356a4.166%204.166%200%200%201%204.166%204.166v36.106a4.166%204.166%200%200%201-4.166%204.166H38.009a4.166%204.166%200%200%201-4.166-4.166V25.478z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E
- Favicon: https://static.parastorage.com/client/pfavico.ico

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonPrimary: background=#9E1B32, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: gas station and truck stop owners

## Gas Pos Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gas Pos Intrepid WebPortal**
  - Image: https://portal.gaspos.co/img/identity/mockup1.png
  - Source: https://portal.gaspos.co/
- **Blog**
  - Image: https://static.wixstatic.com/media/7c6454_eb7a811fdf854d2985dbc7963e97b1c6~mv2.png/v1/fill/w_354,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/7c6454_eb7a811fdf854d2985dbc7963e97b1c6~mv2.webp
  - Source: https://www.gaspos.co/blog
- **Blog**
  - Image: https://static.wixstatic.com/media/7c6454_e7040b0e4f614729985986abc34bd102~mv2.png/v1/fill/w_980,h_1213,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/7c6454_e7040b0e4f614729985986abc34bd102~mv2.png
  - Source: https://www.gaspos.co/blog
- **Blog**
  - Image: https://static.wixstatic.com/media/7c6454_10fe26e58d774533ad06ef5321c9645b~mv2.jpg/v1/fill/w_500,h_369,al_c,q_80,enc_avif,quality_auto/7c6454_10fe26e58d774533ad06ef5321c9645b~mv2.jpg
  - Source: https://www.gaspos.co/blog
- **Recent LinkedIn Posts By The Gas Pos Team**
  - Image: https://static.wixstatic.com/media/7c6454_02f2c272e6f64fad8e734a3bb4b8906f~mv2.png/v1/fill/w_980,h_1182,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/7c6454_02f2c272e6f64fad8e734a3bb4b8906f~mv2.png
  - Source: https://www.gaspos.co/single-post/recent-linkedin-posts-by-the-gas-pos-team
- **Blog**
  - Image: https://static.wixstatic.com/media/7c6454_dc71b38c83e94c3ebcb8f3898c7e602b~mv2.jpg/v1/fill/w_500,h_369,al_c,q_80,enc_avif,quality_auto/7c6454_dc71b38c83e94c3ebcb8f3898c7e602b~mv2.jpg
  - Source: https://www.gaspos.co/blog

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.