Garage Brand Identity

A complete profile of Garage's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A855F7
• secondary: #F97316
• accent: #A855F7
• background: #FFFFFF
• textPrimary: #525252
• link: #6B7280

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo: https://www.shopgarage.com/logos/garage/garage-logo.svg

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#A855F7, textColor=#FFFFFF, borderColor=#A855F7, borderRadius=8px, shadow=none
• buttonSecondary: background=#B3B3B3, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: emergency services professionals

Garage Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Used Ladders, Aerials, and Quints for Sale in Maine | Garage
  • Image:
  • Source: https://www.shopgarage.com/ladders-aerials-and-quints/maine
• Garage | Buy and Sell Emergency Vehicles, Equipment, and More
  • Image:
  • Source: https://www.shopgarage.com/testimonials
• Used Ford Brush Trucks and Minis for Sale | Garage
  • Image:
  • Source: https://www.shopgarage.com/fire-apparatus/ford/used-brush-trucks-and-minis
• Free Emergency Vehicle Appraisal - Get Your Fire Truck Value | Garage
  • Image:
  • Source: https://www.shopgarage.com/appraisal
• 5.11 Rush 24 Backpack
  • Image:
  • Source: https://www.shopgarage.com/listing/5-11-Rush-24-Backpack-5088edba-01fe-4495-b56c-715025067502
• Free Emergency Vehicle Appraisal - Get Your Fire Truck Value | Garage
  • Image:
  • Source: https://www.shopgarage.com/appraisal

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ui-sans-serif",
   "count": 173
  },
  {
   "family": "system-ui",
   "count": 173
  },
  {
   "family": "sans-serif",
   "count": 173
  },
  {
   "family": "Apple Color Emoji",
   "count": 173
  },
  {
   "family": "Segoe UI Emoji",
   "count": 173
  },
  {
   "family": "Segoe UI Symbol",
   "count": 173
  },
  {
   "family": "Noto Color Emoji",
   "count": 173
  }
 ],
 "colors": {
  "primary": "#A855F7",
  "secondary": "#F97316",
  "accent": "#A855F7",
  "background": "#FFFFFF",
  "textPrimary": "#525252",
  "link": "#6B7280"
 },
 "typography": {
  "fontFamilies": {
   "primary": "ui-sans-serif",
   "heading": "ui-sans-serif"
  },
  "fontStacks": {
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "heading": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "24px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#A855F7",
   "textColor": "#FFFFFF",
   "borderColor": "#A855F7",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#B3B3B3",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.shopgarage.com/logos/garage/garage-logo.svg",
  "favicon": null,
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Garage logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "emergency services professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}