Garage Brand Identity

A complete profile of Garage's visual system — colors, typography, components, and personality — extracted from https://www.shopgarage.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/garage
• Machine-readable JSON: https://characterquilt.com/branding/garage.json
• Per-page llms.txt: https://characterquilt.com/branding/garage/llms.txt

Quick Facts

Color Palette

• primary: #A855F7
• secondary: #F97316
• accent: #A855F7
• background: #FFFFFF
• textPrimary: #525252
• link: #6B7280

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo:

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#A855F7, textColor=#FFFFFF, borderColor=#A855F7, borderRadius=8px, shadow=none
• buttonSecondary: background=#B3B3B3, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: emergency services professionals

Garage Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Used Ladders, Aerials, and Quints for Sale in Maine | Garage

  Source: Used Ladders, Aerials, and Quints for Sale in Maine

• Garage | Buy and Sell Emergency Vehicles, Equipment, and More

  Source: Testimonials

• Used Ford Brush Trucks and Minis for Sale | Garage

  Source: Used Ford Brush Trucks and Minis

• Free Emergency Vehicle Appraisal - Get Your Fire Truck Value | Garage

  Source: Appraisal

• 5.11 Rush 24 Backpack

  Source: 5.11 Rush 24 Backpack Listing

• Free Emergency Vehicle Appraisal - Get Your Fire Truck Value | Garage

  Source: Appraisal

Working with these fonts

Not found on Google Fonts? Here are some steps you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.