gamma.json
Gamma Brand Identity
A complete profile of Gamma's visual system — colors, typography, components, and personality — extracted from https://gamma.app/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/gamma
- Machine-readable JSON: https://characterquilt.com/branding/gamma.json
- Per-page llms.txt: https://characterquilt.com/branding/gamma/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #0858F7 |
| Accent | #0540AD |
| Body Font | PPMori |
| Heading Font | PPMori |
Color Palette
- primary: #0858F7
- secondary: #0540AD
- accent: #0540AD
- background: #FFFFFF
- textPrimary: #002253
- link: #002253
Typography
- primary: PPMori — https://fonts.google.com/specimen/PPMori
- heading: PPMori — https://fonts.google.com/specimen/PPMori
Visual Assets
- Logo:
data:image/svg+xml;utf8,%3Csvg%20id%3D%22Layer_1%22... - Favicon: https://static.gamma.app/favicons/favicon_light.ico
- Social card (og:image): https://static.gamma.app/images/gamma-banner-8d71c455.png
UI Components
- buttonPrimary: background=#0540AD, textColor=#FFFFFF, borderRadius=24px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#002253, borderColor=#D0E6FE, borderRadius=24px, shadow=rgba(255, 255, 255, 0.48) 0px 2px 4px 0px
Brand Personality
Tone: modern · Energy: high · Audience: tech-savvy professionals and businesses
Gamma Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Vascular Surgery | Gamma
- Social Media Campaign | Gamma
- Born towards the sun, following the light. | Gamma
- Exploring Gamma's Blog Functionality: Key Features and Capabilities | Gamma Community
- ADsVertisers ® ChatGPT Guide + ADsVertisers ® AI - Cheat Sheet
- Welcome to Our D&K Grocery Store! | Gamma
- Image: https://www.citizen-times.com/gcdn/presto/2018/09/27/PASH/c03d035d-0895-42e0-bec4-f96b8155ee32-STC1Brd_07-10-2018_Times_1_A001__2018_07_09_IMG_Fresh_raw_red_meat_1_1_J2MBESEO_L1249513357_IMG_Fresh_raw_red_meat_1_1_J2MBESEO.jpg
- Source: https://gamma.app/docs/Welcome-to-Our-DK-Grocery-Store-pc3jirs7yqn34hv
Working with these fonts
Not found on Google Fonts? Suggested flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [{"family": "PPMori","role": "body"}],
"colors": {"primary": "#0858F7","secondary": "#0540AD","accent": "#0540AD","background": "#FFFFFF","textPrimary": "#002253","link": "#002253"},
...
}