Gale Brand Identity

A complete profile of Gale's visual system — colors, typography, components, and personality — extracted from https://galevisa.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/gale
• Machine-readable JSON: https://characterquilt.com/branding/gale.json
• Per-page llms.txt: https://characterquilt.com/branding/gale/llms.txt

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #000000

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Logo: https://galevisa.com/_astro/gale-logo-full.Hw0_GsXY.png
• Favicon: https://galevisa.com/gale-favicon.png
• Social card (og:image): /gale-favicon.png

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking U.S. immigration services

Gale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Gale
  • Image: https://app.galevisa.com/assets/bridge-image-D2atjawu.jpeg
  • Source: https://app.galevisa.com/auth/sign-in
• U.S. Immigration Platform | Gale Visa
  • Image: https://galevisa.com/gale-favicon.png
  • Source: https://galevisa.com/
• Gale
  • Image: https://app.galevisa.com/assets/galelogo13-CNPhXqBY.png
  • Source: https://app.galevisa.com/auth/sign-in
• U.S. Immigration Platform | Gale Visa
  • Image: https://galevisa.com/_astro/skyscraper-bg.DXv_u0Bj.png
  • Source: https://galevisa.com/
• U.S. Immigration Platform | Gale Visa
  • Image: https://galevisa.com/_astro/gale-logo-full.Hw0_GsXY.png
  • Source: https://galevisa.com/
• How GALE Rebranded Got Milk for a New Generation | GALE Partners
  • Image: https://cdn.prod.website-files.com/6090b5351b407366a332b1e7/644ffb7cb236a17e389c41c9_MilkProteinHelpsYouRecover_BB-Img.jpg
  • Source: https://www.gale.agency/blog-posts/how-gale-rebranded-got-milk-for-a-new-generation

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.