Gainsight Brand Identity

A complete profile of Gainsight's visual system — colors, typography, components, and personality — extracted from https://gainsight.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/gainsight
• Machine-readable JSON: https://characterquilt.com/branding/gainsight.json
• Per-page llms.txt: https://characterquilt.com/branding/gainsight/llms.txt

Quick Facts

Color Palette

• primary: #153D5E
• secondary: #5B6D86
• accent: #38A2FF
• background: #FFFFFF
• textPrimary: #38A2FF
• link: #38A2FF

Typography

• primary: Montserrat — Google Fonts
• heading: Montserrat — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Gainsight Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Customer Success for Revenue and Sales Teams | Gainsight
  • Image:
  • Source: Link
• CS Inspiration | Gainsight Community
  • Image:
  • Source: Link
• Instructional Designer vs. Customer Success Manager: Who Knows Your Customers' Better (and Does It Really Matter)? | Gainsight Software
  • Image:
  • Source: Link
• Skilljar Fall 2025 Product Showcase
  • Image:
  • Source: Link
• Ten Customer Education Best Practices | Gainsight Software
  • Image:
  • Source: Link
• Gainsight University
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) to load any specific weights.
4. For each captured font URL: right-click → Save As to download locally.
5. View the page's CSS (DevTools → Sources, or curl the CSS URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#153D5E",
    "secondary": "#5B6D86",
    "accent": "#38A2FF",
    "background": "#FFFFFF",
    "textPrimary": "#38A2FF",
    "link": "#38A2FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "logo": "https://www.gainsight.com/nitropack_static/eGNOfvhBGxeGnYDXyjxqVrtYuJTlMrgT/assets/images/optimized/rev-ab70204/www.gainsight.com/wp-content/uploads/2025/09/gainsight-1c.svg",
    "favicon": "https://www.gainsight.com/nitropack_static/eGNOfvhBGxeGnYDXyjxqVrtYuJTlMrgT/assets/images/optimized/rev-ab70204/www.gainsight.com/favicon.ico",
    "ogImage": "https://www.gainsight.com/wp-content/uploads/2025/05/gs-og.jpg",
    "logoHref": "https://www.gainsight.com/",
    "logoAlt": "Gainsight logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}