Gainful Brand Identity

A complete profile of Gainful's visual system — colors, typography, components, and personality — extracted from https://gainful.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #1E534D
• secondary: #9CA3AF
• accent: #ECFF7A
• background: #FFFFFF
• textPrimary: #000000
• link: #ECFF7A

Typography

• primary: Halyard Display — https://fonts.google.com/specimen/Halyard+Display
• heading: Halyard Display — https://fonts.google.com/specimen/Halyard+Display

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious consumers

Gainful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Long Does Pre-Workout Last? – Gainful
  • Image:
  • Source: https://www.gainful.com/blogs/exercise/how-long-does-pre-workout-last?srsltid=AfmBOoq6bpgrmsBfRmzwvq0FgYBln-O82BozwW61kXTZEW-JpaccReia
• Best Protein Powder: 5 Reasons Gainful Is The Obvious Choice
  • Image:
  • Source: https://www.gainful.com/blogs/protein/best-protein-powder-5-reasons-gainful-protein-is-the-obvious-choice?srsltid=AfmBOooLG1XVQRWDr-YhCErZl_18tBytHuZbu69MITgoEzaPAFbXC-Lo
• Why Pre-Workout Makes Your Skin Tingle – Gainful
  • Image:
  • Source: https://www.gainful.com/blogs/nutrition/skin-itchy-after-pre-workout?srsltid=AfmBOopErrbod39opuUa3AyZbn9RRDjEmTPHVHR0pKrswIV5UDeSyKmG
• Tabata vs. HIIT: How These Workouts Differ – Gainful
  • Image:
  • Source: https://www.gainful.com/blogs/exercise/tabata-vs-hiit-how-these-workouts-differ?srsltid=AfmBOopJTU3o8yNUVwNtv0qFc1RSNRH42LH77X3UwLQR4VY9bort0536
• Summer Smoothie Recipe Round-Up: Refreshing & Healthy Ideas – Gainful
  • Image:
  • Source: https://www.gainful.com/blogs/gainful-recipes/summer-smoothie-recipe-round-up?srsltid=AfmBOorW6ehAbuJBxA17z9Zy4-A9KUlWOnv1xlMsqpWlv-uXR2oEYuY8
• Gainful Recipes
  • Image:
  • Source: https://www.gainful.com/blogs/gainful-recipes?srsltid=AfmBOooecK7ME4nO61GpMioLTwXj66meILuoGdS4ixvxnzsnRkIjRnCc

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Halyard Display",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#1E534D",
  "secondary": "#9CA3AF",
  "accent": "#ECFF7A",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#ECFF7A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Halyard Display",
   "heading": "Halyard Display"
  },
  "fontStacks": {
   "heading": [
    "Halyard Display"
   ],
   "body": [
    "Halyard Display"
   ],
   "paragraph": [
    "Halyard Display"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "20px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {},
 "images": {
  "logo": "https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130",
  "favicon": "https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32",
  "ogImage": "http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832",
  "logoHref": "/",
  "logoAlt": "Gainful"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 3,
  "reasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "health-conscious consumers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.5,
  "colors": 0.9,
  "overall": 0.7
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 3,
    "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": true
  }
 }
}