gainful.json

Gainful Brand Identity

A complete profile of Gainful's visual system — colors, typography, components, and personality — extracted from https://gainful.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1E534D
Accent #ECFF7A
Body Font Halyard Display
Heading Font Halyard Display

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious consumers

Gainful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Halyard Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#1E534D",
    "secondary": "#9CA3AF",
    "accent": "#ECFF7A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#ECFF7A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Halyard Display",
      "heading": "Halyard Display"
    },
    "fontStacks": {
      "heading": [
        "Halyard Display"
      ],
      "body": [
        "Halyard Display"
      ],
      "paragraph": [
        "Halyard Display"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://www.gainful.com/cdn/shop/files/Wordmark.svg?crop=center&format=webp&height=30&v=1720626898&width=130",
    "favicon": "https://www.gainful.com/cdn/shop/files/logo_square.7f256a1c.svg?crop=center&height=32&v=1723210573&width=32",
    "ogImage": "http://www.gainful.com/cdn/shop/files/gainful.png?v=1745258832",
    "logoHref": "/",
    "logoAlt": "Gainful"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, located in the header, links to the homepage, and matches the brand name 'Gainful'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}