Gaiia Brand Identity

A complete profile of Gaiia's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FAF8E9
• secondary: #3898EC
• accent: #1F3528
• background: #FAF8E9
• textPrimary: #202124
• link: #1F3528

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Founders Grotesk — https://fonts.google.com/specimen/Founders+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1F3528, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#222222, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: ISPs & Telecoms

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
"colorScheme": "light",
"fonts": [
{
"family": "Founders Grotesk",
"role": "heading"
},
{
"family": "Poppins",
"role": "body"
}
],
"colors": {
"primary": "#FAF8E9",
"secondary": "#3898EC",
"accent": "#1F3528",
"background": "#FAF8E9",
"textPrimary": "#202124",
"link": "#1F3528"
},
"typography": {
"fontFamilies": {
"primary": "Poppins",
"heading": "Founders Grotesk"
},
"fontStacks": {
"heading": [
"Founders Grotesk",
"Arial",
"sans-serif"
],
"body": [
"Founders Grotesk",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "48px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"buttonPrimary": {
"background": "#1F3528",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#222222",
"borderRadius": "0px",
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/685d8548ff18f67e0ca8eebe/6876b94da297cb17d1ca7945_gaiia_logo_dark.avif",
"favicon": "https://cdn.prod.website-files.com/685d8548ff18f67e0ca8eebe/68cc27abdc5e1ac99be26ea3_64491d50f38e2c00cdc3c010_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/685d8548ff18f67e0ca8eebe/68afbbbe7c62ffde595b221c_landingpage_og.png"
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "ISPs & Telecoms"
},
"designSystem": {
"framework": "custom"
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
}
}