Fyxer Brand Identity

A complete profile of Fyxer's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6E757F
• secondary: #101828
• accent: #FF5A39
• background: #F2F3E8
• textPrimary: #1E1E1E
• link: #FF5A39

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon: https://www.fyxer.com/favicon.ico
• Social card (og:image): https://ow1gzr0hrrfmt0aq.public.blob.vercel-storage.com/opengraph.jpg

UI Components

• buttonPrimary: background=#FF5A39, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#1E1E1E, textColor=#FFFFFF, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Fyxer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How to save an email as a PDF (Step-by-step guide for any device)
  • Image:
  • Source: https://www.fyxer.com/blog/how-to-save-email-as-pdf
• Blog | Fyxer
  • Image:
  • Source: https://www.fyxer.com/blog
• How to create or change an email signature in Gmail
  • Image:
  • Source: https://www.fyxer.com/blog/add-change-email-signature-gmail
• Blog | Fyxer
  • Image:
  • Source: https://www.fyxer.com/blog
• Salary negotiation email template: Get the offer you deserve | Fyxer
  • Image:
  • Source: https://www.fyxer.com/blog/how-to-write-salary-negotiation-email-with-templates
• How to manage emails in Outlook | Fyxer
  • Image:
  • Source: https://www.fyxer.com/blog/how-to-manage-emails-in-outlook

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  },
  {
   "family": "f37Hybrid",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#6E757F",
  "secondary": "#101828",
  "accent": "#FF5A39",
  "background": "#F2F3E8",
  "textPrimary": "#1E1E1E",
  "link": "#FF5A39"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "f37Hybrid"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Poppins"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "35.2px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FF5A39",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1E1E1E",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.fyxer.com/_next/image?url=%2Fimages%2Frb%2Flogos%2Ffyxer-orange.webp&w=256&q=75",
  "favicon": "https://www.fyxer.com/favicon.ico",
  "ogImage": "https://ow1gzr0hrrfmt0aq.public.blob.vercel-storage.com/opengraph.jpg",
  "logoHref": "/",
  "logoAlt": "Fyxer logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fyxer'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get started for free",
   "reasoning": "Button #1 has a vibrant orange background (#FF5A39), which is the accent color and stands out as the primary call-to-action with the text 'Get started for free'."
  },
  "secondary": {
   "index": 3,
   "text": "Start with Gmail",
   "reasoning": "Button #3 has a dark background (#1E1E1E) and offers an alternative action 'Start with Gmail', making it a suitable secondary option."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fyxer'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}